Location(s):
JapanCity/Cities:
TokyoTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
March 18, 2026Shift:
Job Description Summary:
TheSenior Manager, Digital AITechis responsible fordriving the execution, integration, and enablement of digital, AI, and GenAI technologies across marketing workflows.
This role translates strategy into action by embedding AI-powered tools, digital platforms, and automation into day-to-day marketing operations, while ensuring responsible use, governance, and measurable business impact.
Working in close partnership withMarketing Capabilities and Coke ON teams, this role ensures that technology adoption is practical, scalable, and directly connected to how marketers plan, create, execute, andoptimizemarketing activities.
Key Responsibilities
1. Digital & AI Technology Execution
Lead theimplementation and day-to-day operationof digital, AI, and GenAI tools used across marketing (e.g., planning, content creation, personalization, performance optimization).
Translate enterprise and OU AI strategies intoclear use cases, pilots, and scaled deployments.
Identifyopportunities to improve speed, quality, and effectiveness of marketing execution through automation and AI.
2. Marketing Workflow Integration
Embed digital and AI technologies intoend-to-end marketing workflows, ensuring tools are intuitive and aligned with how teamsactually work.
Partner with Marketing Capabilities to ensureprocesses, ways of working, and trainingare aligned with technology deployment.
Support Coke ON initiatives by enablingdata, personalization, and AI-driven engagement use caseswhere relevant.
3. Adoption, Enablement & Change Support
Driveuser adoptionof digital and AI tools through hands-on enablement, playbooks, best practices, and ongoing support.
Act as a practical coach to marketing teams, helping them apply AI responsibly and effectively.
Collect user feedback and continuouslyoptimizetools, workflows, and enablement materials.
4. Governance, Quality & Compliance
Ensure digital and AI solutionscomply withbrand standards, data privacy, security, and enterprise AI governance.
Implement quality control measures for AI-generated content and automated outputs.
Partner with Legal, IT, Data, and Global teams to ensure risk mitigation and compliance.
5. Performance Measurement & Optimization
Define and tracksuccess metricsfor digital and AI initiatives (e.g., adoption, efficiency gains, quality improvements, campaign performance).
Use data and insights to prioritize enhancements and inform future roadmaps.
Share learnings and best practices with internal and global communities whereappropriate.
6. Cross-Functional & Partner Collaboration
Work closely withMarTech, Data, IT, agencies, and technology vendors to deliver solutions effectively.
Serve as theday-to-day point of contactfor digital and AI marketing technology initiatives.
Support selective alignment and knowledge sharing with other markets or global teams.
Key Interfaces
Senior Director, Marketing Digital, AI Tech & Capabilities
Marketing Capabilities team
Coke ONand Vending Teams
Brand, Category, and Shopper Marketing teams
IT, Data, Legal, and Global Digital / AI communities
External agencies and technology partners
Qualifications & ExperienceRequired
Bachelor’s degree in marketing, Technology, Data, Computer Science, or related field.
7–10 years of experiencein digital marketing, marketing technology, AI/automation, or related roles.
Hands-on experience implementingdigital platforms,MarTechtools, or AI/GenAI solutions.
Strong understanding of marketing workflows and content production processes.
Proven ability to manage complex projects and multiple stakeholders.
Experience working in matrixed or global organizations.
Critical Skills & Attributes
Strong execution and problem-solving mindset
Comfortable translating strategy into practical solutions
Tech-curious with a bias for experimentation and learning
Ability to influence without formal authority
Clear communicator able to bridge technical and non-technical teams
Skills:
Agency Management, Communication, Connections Planning, Creativity, Digital Media, Digital Signage, Google Analytics, Group Problem Solving, Marketing Campaigns, Marketing Strategies, Microsoft Office, Negotiation, Paid Search Marketing, Programmatic (Inactive), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Teamwork, Videography, Waterfallcoke