Senior Manager, Digital AI Tech

TheSenior Manager, Digital AITechis responsible fordriving the execution, integration, and enablement of digital, AI, and GenAI technologies across marketing workflows.

This role translates strategy into action by embedding AI-powered tools, digital platforms, and automation into day-to-day marketing operations, while ensuring responsible use, governance, and measurable business impact.

Working in close partnership withMarketing Capabilities and Coke ON teams, this role ensures that technology adoption is practical, scalable, and directly connected to how marketers plan, create, execute, andoptimizemarketing activities.

Key Responsibilities

1. Digital & AI Technology Execution

• Lead theimplementation and day-to-day operationof digital, AI, and GenAI tools used across marketing (e.g., planning, content creation, personalization, performance optimization).

• Translate enterprise and OU AI strategies intoclear use cases, pilots, and scaled deployments.

• Identifyopportunities to improve speed, quality, and effectiveness of marketing execution through automation and AI.

2. Marketing Workflow Integration

• Embed digital and AI technologies intoend-to-end marketing workflows, ensuring tools are intuitive and aligned with how teamsactually work.

• Partner with Marketing Capabilities to ensureprocesses, ways of working, and trainingare aligned with technology deployment.

• Support Coke ON initiatives by enablingdata, personalization, and AI-driven engagement use caseswhere relevant.

3. Adoption, Enablement & Change Support

• Driveuser adoptionof digital and AI tools through hands-on enablement, playbooks, best practices, and ongoing support.

• Act as a practical coach to marketing teams, helping them apply AI responsibly and effectively.

• Collect user feedback and continuouslyoptimizetools, workflows, and enablement materials.

4. Governance, Quality & Compliance

• Ensure digital and AI solutionscomply withbrand standards, data privacy, security, and enterprise AI governance.

• Implement quality control measures for AI-generated content and automated outputs.

• Partner with Legal, IT, Data, and Global teams to ensure risk mitigation and compliance.

5. Performance Measurement & Optimization

• Define and tracksuccess metricsfor digital and AI initiatives (e.g., adoption, efficiency gains, quality improvements, campaign performance).

• Use data and insights to prioritize enhancements and inform future roadmaps.

• Share learnings and best practices with internal and global communities whereappropriate.

6. Cross-Functional & Partner Collaboration

• Work closely withMarTech, Data, IT, agencies, and technology vendors to deliver solutions effectively.

• Serve as theday-to-day point of contactfor digital and AI marketing technology initiatives.

• Support selective alignment and knowledge sharing with other markets or global teams.

Key Interfaces

• Senior Director, Marketing Digital, AI Tech & Capabilities

• Marketing Capabilities team

• Coke ONand Vending Teams

• Brand, Category, and Shopper Marketing teams

• IT, Data, Legal, and Global Digital / AI communities

• External agencies and technology partners

Qualifications & ExperienceRequired

• Bachelor’s degree in marketing, Technology, Data, Computer Science, or related field.

• 7–10 years of experiencein digital marketing, marketing technology, AI/automation, or related roles.

• Hands-on experience implementingdigital platforms,MarTechtools, or AI/GenAI solutions.

• Strong understanding of marketing workflows and content production processes.

• Proven ability to manage complex projects and multiple stakeholders.

• Experience working in matrixed or global organizations.

Critical Skills & Attributes

• Strong execution and problem-solving mindset

• Comfortable translating strategy into practical solutions

• Tech-curious with a bias for experimentation and learning

• Ability to influence without formal authority

• Clear communicator able to bridge technical and non-technical teams