Location(s):
JapanCity/Cities:
TokyoTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
March 18, 2026Shift:
Job Description Summary:
The Director, Shopper Insights & Portfolio Managementis responsible forleading shopper science and portfolio performance insights to drive conversion, inâmarket effectiveness, and profitable growth across Japan and Korea.
This role sits at the intersection ofconsumer understanding, shopper behavior, commercial execution, and portfolio performance, translating insight into clearactivationchoices and investment decisions. The Director partners closely with Marketing, RGM, Commercial, and Finance teams to ensure that portfolio intent is realized through winning shopper experiences and strong ROI.
Focus, Scope & Impact
Ownshopper insights and pathâtoâpurchase understandingacross channels and occasions
Leadportfolio performance diagnostics, including demand spaces, launch effectiveness, and postâinvestment learning
Drive insightâled decisions that improve conversion, execution quality, and value creation
Enable consistency and rigor in shopper and portfolio analytics across Japan and Korea
Lead and develop Shopper Insights and Portfolio Management teams
Key Responsibilities
Shopper Insights & Conversion Leadership
Lead shopper research and analytics across modern trade, traditional trade, onâpremise, and eCommerce
Own pathâtoâpurchase understanding, shopper decision journeys, and key conversion levers
Translate consumer and shopper insights into actionable activation recommendations
Portfolio Performance & ROI Management
Own portfolio performance tracking, including innovation launches, renovation, and activation effectiveness
Lead postâlaunch learning agendas and portfolio reviews to inform future investment choices
Develop scenario modelling and performance frameworks in partnership with RGM and Finance
CrossâFunctional Integration
Partner closely with Brand Marketing, RGM, Commercial, and Franchise teams to align insight with execution
Ensure strong linkage between portfolio intent and inâmarket activation
Act as a key integrator across functions in a matrixed OUâMarket operating model
Analytics, Tools & Capability Building
Champion advanced analytics, modelling, and digital tools to elevate shopper and portfolio decisionâmaking
Establish standards, governance, and best practices for shopper and portfolio insights
Build team capability through coaching, learning agendas, and external partnerships
People & Partner Leadership
Lead, develop, and inspire highâperforming insight teams
Manage agency and analytics partners to ensure quality, speed, and value
Foster a culture of curiosity, learning, and accountability
What Success Looks Like
Clear shopperâled activation choices that improve conversion and execution excellence
Strong ROI discipline across portfolio investments and innovation launches
High credibility and adoption of shopper and portfolio insights by Marketing and Commercial teams
Faster learning cycles and improved inâmarket effectiveness
A capable, futureâready shopper and portfolio insights team
Experience & Critical Requirements
Over13years of experience in shopper insights, portfolio analytics, marketing insights, or related roles
Strong understanding of shopper behavior, channel dynamics, and inâstore decisionâmaking
Experience working closely with Commercial, RGM, and Sales teams
Proven ability to translate analytics into practical business recommendations
Experience leading teams and influencing senior stakeholders in matrixed organizations
Skills:
Analytical Thinking, Brand Positioning, Brand Storytelling, Channel Management, Channels Strategy, Communication, Competitive Assessments, Consumer Segmentation, Consumer Trends, Decision Making, Digital Media Strategy, Group Problem Solving, Leadership, Market Research, Media Planning, Microsoft Office, Quantitative Research, Retail Marketing Strategy, Social Media Strategies, Syndicated Research, Waterfall ModelOur Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to whatâs possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors â curious, empowered, inclusive and agile â and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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