Senior Director, Creative Strategist & Content

Lead the OU Creative Contents Community and serve as CCTM Content Lead, owning Coca-Cola TM’s end-to-end creative strategy and content development for Japan.

This role sets the vision, governance, process, and standards for all creative content across the organization, ensuring consistent, high-quality, and culturally relevant content, experiences, and engagements.

You will unify internal teams, agency partners, and cross-functional stakeholders into a single, high-performing Creative Contents Community that strengthens Coca-Cola’s brand equity and brand love, while driving habit building, W+ recruitment, and commercial impact.

Key Responsibilities

Creative Contents Community Leadership

• Lead and orchestrate the entire Creative Contents Communityacross JSK, acting as the single point of leadership for creative content excellence, alignment, and capability building

• Establish and owncreative content vision, operating model, governance, processes, and standardsto ensure consistency, quality, and efficiency across all touchpoints

• Serve as theCCTM Content Lead, with ultimate accountability for all CCTM content strategy, development, and delivery across channels and experiences

• Build a culture of collaboration, innovation, and creative excellence across internal teams, agencies, and external partners

• Build digital/marketing tech capability to generate tech enabled contents (e.g.AI generated contents)for broader and customized target

Creative Strategy & Content Excellence

• Author theoverall TM Creative and Content Strategy, ensuring strong alignment with businessobjectives, brand priorities, and global platforms

• Drive the development ofbest-in-class creative briefsacross all pillars, ensuring clarity of insight, idea, role of content, and success metrics

• Ensure delivery ofhigh-quality, insight-led content ecosystems, going beyond film to include digital-first, experience-led, and community-driven platforms

• Champion innovation in bothwhatcontent is created andhowit is created,leveragingdata, technology, and new creative models

Consumer Insight, Data & Innovation

• Lead internal and agency teams inidentifyingdeepconsumer, cultural, and behavioral insightsand translating them into compelling creative and communication strategies

• Drive the creation of experience- and digital-based ecosystems thatcollect, enrich, and activate 1PD, enabling long-term consumer relationships

• Identifyand implement innovative ways tomeasure creative effectiveness, linking brand impact to behavioral and commercial outcomes

Agency & Partner Leadership

• Lead agency briefings and manage senior-level partnerships, buildingJapan and South Korea’s strongest, most collaborative creative ecosystem

• Ensure agenciesoperateas true extensions of the Creative Contents Community, consistently raising the creative bar and inspiring the broader System

• Collaborate with Global teams toadapt and elevate global platformsthrough strong JSK insights, delivering locally resonant communication that drives bothBrand Love and Brand Value

Cultural Leadership & Ecosystem Building

• Lead the development ofsustainable, ownable, long-term engagement platformsthat drive efficient reach, recruitment, and frequency

• Collaborate with internal and external partners (e.g., Music, Fashion, Artists, Culture Makers) to embed Coca-Cola deeply and authentically into culture, strengthening leadership and relevance

People, Governance & Resource Management

• Lead, coach, and develop thenext generation of creative leaderswithin the JSK Creative Team and broader Creative Contents Community(11 Team members)

• Own performance evaluation, capability building, and career development for the JSK Creative Team

• Holdultimate responsibility for DME allocationrelated to content creation and agency fees, ensuring efficiency, effectiveness, and ROI