Manager, IMX - Consumer & Shopper Connection Planning, Sparkling Flavors

Manager:Senior Director, IMX - Experience Design & Connection Planning - Sparkling Flavors
Location:Shanghai, China
Role Type:Individual Contributor
Language:Fluent English & Mandarin

Please note: This role is not a fully remote position. The selected candidate will need to be based in Shanghaiand follow our hybrid work setup

RoleSummary

This role connects brand business and creative strategy to deliver a consumer‑centric ecosystem across owned, earned, shared, and paid touchpoints. It designs end‑to‑end path‑to‑purchase experiences aligned with evolving consumer behavior, technology, and market dynamics, while driving innovation, cross‑functional collaboration, and measurable business growth with a balanced, pragmatic mindset.

WhatYou’llDo for US

The Connection Planning Manager will be performing as theE2Elead ofFSalways-onyouthrecruitmentcampaigns, including:

• Leadalways-on campus recruitment for Sprite and Fanta, partner with TmallCampus,act as the expert ofdigitaland social trends and translate these trends, businessobjectives, and brand strategies into always-on campus activation and channel optimization.

• LeadSprite superruralfrom E2E,partner with cross function team of Brand, Commercial & Customer teams, franchise bottler to deliver integratedjourneyto close the loopfromdigital impressions, social conversations,transactionsand advocacy.

• Deliver innovative problem-solving techniques andanability to drive material business returns. He/she will have to master the shifting of behavioral trends,new technologyadvancementsand market conditions.  

• This profile requires a healthy balance of innovative thinking and business pragmatism.

• Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics    

Requirements & Qualifications

Experience  

• At least 4 yearsMarketing, media, and leadership experience  

• Experience with connections, digital marketing, media strategy and communication planning for leader and smaller brands 

• Preference for individuals with experience in working in consumer and shopper/commercial plans 

• Experience working in cross-functional teams 

• Communicating, influence and negotiate across multiple stakeholders 

• Experience in leading strategic conversations,negotiationsand alignment with senior and key stakeholders 

Work Focus 

• Ability to lead integrated brand experience and multiple touch points that are effective and efficient 

• Understanding of the evolved media landscape and e-commerce  

• Expertisein working with different external partners (i.e.: agencies, production houses, media companies, influencers) 

• Ability to work in Agile cross-functional teams

What We Can Do for You

• Career Growth & Development:Access to global learning platforms, coaching, and mentoring as part of our Leadership & Development process.

• Diverse & Inclusive Culture:Be embraced for who you are and empowered to use your voice to help others find theirs.

• International Exposure:Collaborate with multicultural teams andparticipatein global projects through our networked organization.