Your Company:
As the Nonprofit Marketing Platform trusted by over 1,300 nonprofits, Feathr is purpose-built to help our customers unlock more results, time, and confidence.
Feathr's software marketing platform equips nonprofits with the tools they need to build purposeful connections with their community and grow impact with confidence.
We're working on building an amazing culture at Feathr, where amazing people (like you) can do their best work. If you're ready to grow and "help the helpers" you've come to the right place.
But hey, don't take our word for it. Hear what current and former Flockers have to say about their experience.
Compensation: $110,000 base, 10% bonus potential
Benefits: Health, dental, vision, Summr and Wintr breaks, paid vacation and sick tim
Your Work:
As the Senior Product Marketing Manager, you will make Feathr easier to understand and easier to sell. You will build and maintain Feathr’s positioning, messaging, and go-to-market foundations across key customer profiles (associations, nonprofits, and priority sub-segments). You will work at the intersection of Product, Partnerships, Sales, Marketing, and Customer Success, and you will enable those teams through clear frameworks, templates, and source-of-truth assets.
This role reports to the VP of Marketing and is ideal for a strong storyteller and operator who can turn complex product and partner value into simple, differentiated narratives that teams can consistently use.
Your Experience & Qualities:
5+ years in B2B SaaS product marketing (or equivalent) with clear ownership of positioning, messaging, and go-to-market for launches.
Proven ability to build messaging architecture and reusable enablement systems that scale across teams (not just one-off assets).
Strong segmentation instincts and the ability to tailor narrative and proof without fragmenting the brand.
Comfortable operating from ambiguity and starting from scratch with a bias toward shipping a useful v1 and iterating fast.
Excellent writing and editing skills, with the ability to simplify complex product value into clear, differentiated language.
Strong cross-functional influence, able to drive alignment without formal authority.
Experience with partner ecosystems and integrations is a plus, but not a substitute for core product marketing strength.
Your Day:
1) Positioning, messaging, and segmentation
Develop and maintain Feathr’s messaging architecture, including category narrative, positioning, value propositionsprops, proof points, and why we win.
Define segment narratives for associations and nonprofits, plus 2 to 3 priority sub-segments tied to go-to-market focus.
Partner with Product and Leadership to turn strategy into crisp external language that improves understanding and conversion.
2) Go-to-market and launches
Lead go-to-market for meaningful launches, including audience, narrative, packaging story, enablement kit, and adoption plan.
Create a launch brief template and a simple launch cadence with stakeholders so launches are predictable and measurable.
Run post-launch retros to capture learnings and update messaging, assets, and adoption guidance.
3) Enablement systems (framework-first)
Create and maintain source-of-truth assets that teams can reuse: positioning briefs, value proposition library, proof library, competitive narratives, and objection handling guidance.
Provide templates and standards (pitch deck skeleton, one-pager format, talk track outline) so Sales, CS, and Marketing can create team-specific assets without PMM becoming a bottleneck.
Partner with Revenue Marketing to ensure campaigns, website copy, and creative stay aligned to the messaging architecture and segment priorities.
Facilitate a lightweight messaging governance cadence (monthly refresh plus launch alignment) to keep teams consistent.
Important: This role is not responsible for building bespoke decks and enablement for every team or segment. Success is enabling others through frameworks, templates, and alignment.
4) Customer, market, and competitive insights
Establish a lightweight voice-of-customer program (customer interviews, win-loss, call and support theme review) and turn insights into messaging updates and roadmap inputs.
Build and maintain competitive intel (alternatives, differentiators, traps, and talk tracks) that reflects how deals are actually won and lost.
Monitor market signals relevant to Feathr’s categories and priority segments, summarizing implications for leadership and go-to-market teams.
5) Proof and storytelling
Build a customer proof system: case study pipeline, story angles by segment, quantified outcomes, and reference readiness.
Partner with Marketing and Customer Success to capture customer stories that support pipeline, adoption, expansion, and retention.
6) Partner and integration marketing
Partner with the Partnerships team to define and communicate the value of integrations and partner ecosystem advantages.
Create partner-facing narrative inputs and reusable content modules (integration value points, landing page sections, and case study angles).
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Compensation:
Compensation for this position is $110k annually with the potential to earn an additional 10% of base salary.
In addition, you’ll receive health/dental/vision insurance, and other benefits like a professional development budget, office food, and social events, not to mention being a part of a supportive and motivated Professional Marketing team.
Location:
This role is open to remote candidates located within the United States, with a preference for those in the EST or CST time zones. There is also an option to work from our headquarters in Gainesville, FL. If you aren’t familiar, Gainesville is a hip, mid-sized city with a highly innovative population and an attainable standard of living.
Interview Process:
As a part of our commitment to creating a fair, equitable, and positive interview experience for all candidates, we offer full transparency of our interview stages to give applicants an idea of the time and effort involved. Additionally, each interview stage consists of standardized questions and rubrics with a scoring system to ensure a consistent and fair assessment practice of all candidates.
HR Information Screen - The Talent Acquisition Team will invite candidates that move forward to a 20-30 minute virtual interview. This conversation will be focused on relevant work experien
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