We鈥檙e seeking a hands-on Paid Media Manager who enjoys diving deep into data and building cross-channel strategies, and has a proven track record in lead generation. Our Paid Media Manager will own and optimize lead generation campaigns across multiple paid channels. with a proven track record in lead generation. This role requires a mix of analytical rigor, campaign management, and creative execution, with a focus on driving measurable ROI. While paid media is central, this role also supports broader marketing initiatives, including collaborating with stakeholders and practice leads to develop creative content and campaign ideas.
Responsibilities
- Collaborate with practice leads to develop messaging and creative assets, ensuring campaigns align with business goals.
- Own strategy and execution to develop, launch, and optimize lead generation campaigns across Google Ads, Microsoft Ads, and LinkedIn Ads.
- Drive results and scale conversion-focused campaigns to meet our growth goals.
- Conduct keyword research and competitive analysis to inform campaign strategies.
- Develop and refine audience targeting to improve campaign performance.
- Monitor performance metrics and manage campaign budgets to continuously optimize cost efficiency and ROI.
- Leverage Salesforce to track, report, and ensure lead quality and attribution.
- Implement and manage offline conversion tracking, connecting CRM and sales data to paid media platforms to improve optimization, lead quality, and attribution accuracy
- Build and test ad creative, landing pages, and campaign assets, collaborating with design and content teams.
- Apply working knowledge of SEO to ensure campaigns align with organic search strategy and global guidance.
- Conduct A/B testing, experiment with targeting, and refine messaging to improve conversion rates.
- Translate performance data into clear insights and identify new growth opportunities andrecommendations for leadership.
- Coordinate timelines and priorities across internal teams to deliver campaigns on schedule.