The Marketing Coordinator supports business-to-business marketing strategies by executing campaigns, managing lead generation efforts, producing content, and organizing events to drive sales growth. This position requires a creative and detail-oriented professional with strong planning, quick problem solving and creativity. A key component of this role involves coordinating industry trade shows and events, ensuring that Stäubli is prominently represented.
Reports to:
Marketing Manager – ECS Windsor
Responsibilities and Objectives:
Strategic Marketing Planning:
- Collaborate with the marketing manager and sales teams to develop and execute marketing strategies and campaigns for the local B2B markets.
- Assist in establishing measurable marketing goals and monitor performance to ensure objectives are achieved.
Trade Show and Event Coordination:
- Plan and coordinate participation in industry trade shows and events, including booth design, logistics, and staffing.
- Manage event calendars, registrations, and related budgets.
- Work closely with sales reps, vendors and venues to ensure seamless event execution.
- Analyze event success and gather feedback to improve future events and complete post show analysis and reports.
- Travel within the US to attend shows.
Content Development:
- Create engaging marketing materials such as brochures, presentations, newsletters, and promotional content.
- Maintain a consistent and professional brand image across all marketing communication.
Digital Marketing and Social Media:
- Support digital marketing efforts, including social media campaigns, email marketing, and online advertisements.
- Monitor online presence and engagement metrics to optimize strategy according to performance data.
Market Research and Analysis:
- Conduct market research to identify trends and opportunities within the ECS sector.
- Analyze competitor strategies to anticipate shifts in market dynamics.
Cross-Functional Collaboration:
- Support lead generation efforts to drive sales, assist sales team in lead management & data quality in CRM.
- Work collaboratively with product development and sales teams to ensure alignment of marketing activities with business objectives.
- Provide administrative and project support to the marketing team as needed.