The vehicle salesperson is responsible for selling vehicles and meeting dealership gross profit, volume and customer satisfaction standards. This position includes four broad areas of activity: personal work habits, prospecting, selling, and follow-up.
Duties and Responsibilities:
- Realize that business is built on customer satisfaction and devote himself/herself to guarantee satisfaction of customers.
- Determine each customer鈥檚 vehicle needs by asking questions and listening.
- Demonstrate vehicles (includes test drives).
- Deliver vehicles to customers. The delivery process ensures that the customer understands the vehicle鈥檚 operating features, warranty, and paperwork, and it lays the foundation for customer loyalty.
- Establish personal income goals that are consistent with dealership standards of productivity and devise a strategy to meet those goals.
- Report to the vehicle Sales Manager regarding objectives, planned activities, reviews, and analyses.
- Keep abreast of incoming inventory, features, accessories, etc., and how they benefit customers.
- Work with the service department and body shop to ensure that vehicles are reconditioned as expected and on schedule.
- Attend sales meetings and training offered by the dealership and the manufacturer.
- Maintain a prospect development system.
- Maintain an owner follow-up system that encourages repeat and referral business.
- Review and analyze actions at the end of each day, week, month, and year to determine how to better utilize time and plan more effectively.
- Understand the terminology of the automobile business and keep abreast of technological changes in the product.
- Know and understand equity and values and be able to explain depreciation to the customer.
- Know and understand the federal, state, and local laws which govern retail auto sales.
- Introduce customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership鈥檚 service department.
- Must follow all company safety policies and procedures, and immediately report any and all accidents to a manager or supervisor.