Develop strategy and marketing plans for assigned product line.
Specifies market requirements for current and future products by conducting market research supported by ongoing visits to customers and non-customers.
Develop and analyze key metrics for the assigned product line on a regular basis to assess overall performance.
Ensure profitability of assigned product line.
Collaborate with engineering to define product release requirements and roadmap.
Actively manage product lifecycle – conceptualization, launch, production, and end of life.
Utilize pricing power framework to establish reference prices.
Provide input into the discounting guidelines.
Collaborate with Marketing Communications to define product market communication objectives, go-to-market strategy, and launch plan (product positioning, key benefits, target customers).
Support development, release, and dissemination of marketing collaterals, including web content. · Conduct market, customer, competitor, and user research; analyze potential partner relationships, if applicable, for the product line.
Monitor Smiths Interconnect and competitors’ share in addressed market.
Maintain a comprehensive product offering presentation.
Contribute to Smiths Interconnect’s synergies, manufacturing, and sales.
Actively support key stakeholders by providing trainings, meeting with customers, and participating in project reviews.
Co-define with Sales strategic customers list and associated level of service.
Comply with all Smiths Interconnect EHS programs, policies, procedures, and participate in required trainings.
Smiths Group
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