We are seeking an Amazon DSP & AMC Programmatic Advertising Specialist to join our dynamic team in Irvine, United States. In this role, you will be responsible for developing, implementing, and optimizing programmatic advertising campaigns using Amazon's cutting-edge platforms, including Amazon DSP (Demand-Side Platform) and Amazon Marketing Cloud (AMC).
- Develop and execute programmatic advertising strategies using Amazon DSP and AMC to drive performance for our brands
- Analyze campaign data and metrics to optimize ad performance and maximize ROI
- Create and manage audience segments for targeted advertising campaigns
- Collaborate with cross-functional teams to align advertising efforts with overall marketing objectives
- Stay up-to-date with the latest trends and best practices in programmatic advertising and e-commerce marketing
- Provide regular performance reports and insights to stakeholders
- Manage budgets and ensure efficient allocation of advertising spend
- Troubleshoot technical issues related to campaign setup and delivery