We are looking for a dynamic and results-driven Channel Marketing Manager to lead the execution of global campaigns and demand generation efforts for Sandisk consumer products in Australia/New Zealand. In this role, you will:
- Collaborate closely with sales, cross-functional teams, channel partners, and key account customers to localize global marketing/campaign strategies with ANZ market in mind
- Drive brand awareness, consumer engagement, and increase product sales in ANZ market
- Develop and implement comprehensive marketing plans aligned with regional business objectives and target audience preferences
- Manage and optimize marketing budget to ensure maximum ROI on all campaigns and initiatives
- Analyze market trends, consumer behavior, and competitor activities to inform marketing strategies
- Create and oversee the production of marketing materials, including digital content, print collateral, and promotional items
- Plan and execute multi-channel marketing campaigns across digital, social media, email, and traditional platforms
- Collaborate with the global/regional marketing team to ensure consistent brand messaging and adapt global campaigns for ANZ market
- Monitor and report on key performance indicators (KPIs) for all marketing activities, providing insights and recommendations for improvement
- Coordinate with the sales team to develop targeted strategies for key accounts and support their efforts to increase market share and shelf space
- Ensure compliance with local advertising regulations and brand guidelines in all marketing initiative