Senior Manager, Regional Social Media Marketing & Community

Sandisk is looking for a Senior Manager, Regional Social Media Marketing & Community. We are seeking a strategic and experienced, results-driven professional to elevate our brand presence, immersive consumer engagement and drive conversion/sales. 

The ideal candidate is a collaborative team player and joins us with deep experience managing influencers at scale and building communities that inspire brand love and measurable business results. 

It blends strategic storytelling with hands-on execution, ensuring our brand connects meaningfully with consumers through authentic relationships and cohesive and impactful activation of marketing strategies through social channels. 

The position reports to the Senior Director, Regional Integrated Marketing with a dotted line to the Director, Global Social Media and partners deeply across the Consumer Business working closely within the Regional Marketing Team, Events, Campaign team and cross functionally with the Go-To-Market and Sales teams and other functions across the company to drive effective and efficient execution. 

Essential Duties & Responsibilities: 

· Oversee planning, execution and optimization of influencer initiatives in support of overarching brand and product priorities, delivering on both cultural relevance and ROI. 

· Drive cultural relevance XYZ for our brands while unlocking meaningful, creator-powered revenue. 

· Building influencer programs that truly convert to creating advocacy movements that spark community love for our brands and products. 

· Cultivate meaningful creator and advocate relationships that go beyond one-off partnerships to build real brand love, loyalty and grow community. 

· Demonstrate a deep understanding of regional consumer trends and cultural nuances and adapt global programs accordingly.  

· Identify, recruit, and onboard a diverse and passionate team influencers. You will ensure they are fully trained on brand messaging, product knowledge, and communication guidelines. 

· Foster and nurture long-term relationships with ambassadors, serving as the central point of contact. You will provide ongoing support, creative direction, and motivation to optimize their performance. 

· Create memorable brand moments that pushing boundaries and drive conversion. 

· Stay on top of the platforms, tools and trends that shape the influencer economy, consistently bringing fresh ideas, personalities, styles, and formats to the mix. 

· Forecast, track, measure and report all efforts for ongoing optimization and stay close to the data to elevate opportunities as they arise. 

· Manage the program's budget, negotiate partnership terms, and handle contracts and payment processes for ambassadors. 

· Build, mentor, and inspire a high-performing regional team, driving a results driven culture and mentoring future leaders. 

· Serve as the voice of strategic vision, best practices and education for your team to foster a creative and collaborative environment for career growth and development. 

· Build strong relationships with peers and key business stakeholders through continuous engagement. 

· Act as a leader representing the marketing function within Sandisk’s Consumer Business.