As a Shopper Marketing Specialist for Slovenia and Croatia, you will be responsible for establishing and leading excellence in Shopper marketing to maximize demand for Salomon with Omnichannel trade partners. You will deliver Own Retail marketing activations, digital marketing activations & event organization in addition to leading local Ambassador & Influencer Management.
Key Account & Partner Management
- Marketing point of contact for local Key Account, Premium Partners and HQ Retail.
- Deliver seasonal presentations and activation plans at key customer meetings.
- Coordinate with Sales to build customer plans, including co鈥憃p campaigns.
- Own and manage Joint Marketing Plans, from definition to execution and tracking.
Shopper & Digital / Ecommerce Activation
- Prepare 360掳 seasonal activation plans with a focus on-line presence.
- Oversee and execute local on/offline campaigns using a dedicated toolbox
- Ensure retail partners receive all required product and brand assets.
- Track Pay鈥慺or鈥慞erformance elements related to consumer experience.
- Plan digital activations in collaboration with the Digital Marketing team.
Event Management
- Organize and coordinate all trade and consumer events (logistics, attendance, reporting).
- Support Trade Shows, Buying Days, and showrooms.
- Lead Pro Team activities: sell鈥憈hru days, shop window installations, events.
- Oversee ambassador coordination, product ordering/dispatch, and campaign execution.
Reporting & Performance Tracking
- Produce meaningful reports with clear recommendations based on KPIs, digital ROI, JMPS, and shopper experience metrics.
- Report progress to the Country Marketing Manager and EMEA Teams.
- Complete event reporting and administrative tasks as required.
Supplier & Agency Coordination
- Manage external agencies and service providers for branded spaces and campaigns.