As a Sales Planner, you will be responsible for developing both linear and digital media plans while supporting the sales team in managing day-to-day agency and client relationships. While this role is posted as a Linear-based Planner position, it is inclusive of Digital responsibilities and will lean slightly heavier on the digital side.
Duties and Responsibilities
Proposal Creation:
- Liaise with One Platform Sales/Marketing partners to ensure all contractual obligations are met
- Lead in the creation of One Platform Sales proposals for incoming RFP鈥檚 that meet advertiser and category objectives
- Address client needs while highlighting the value and capabilities of the One Platform sales strategy
- Build One Platform linear media plans and schedule units based on inventory avails across the linear portfolio
- Build Digital Cflight plans across ELG, Hispanic, News & Broadcast
- Prepare and revise One Platform Upfront & Scatter sales plans that maximize the use of inventory across the portfolio while fulfilling agency/client requirements
- Collaborate and brainstorm with Agency Partnerships, Client Partnerships, the Account Executive and Strategic Planning management in the creation of proactive and strategic proposals
- Ensure One Platform media plans include accurate pricing, approved marketing products, and available inventory while adhering to the business process to ensure optimal delivery performance
- Complete additional projects as directed by Strategic Planning and Ad Sales Finance management
- Coordinate with Sales and Marketing to build out One Platform sponsorship plans
- Coordinate with CFS group to establish credit clearance process and non-media billing procedures when applicable
Proposal Maintenance:
- Work closely with Sales and Strategic Planning to manage and process all cancellation options and expansion options, and generate revised media plans and flow charts to reflect all changes
- Work closely with Inventory Managers, Com Ops & Marketing to coordinate plan approvals
Client Service:
- Develop strong understanding of our One Platform products and solutions for advertisers
- Assist in the creation of effective go to market tools for the sales team
- Establish relationships with agency and advertiser partners
- Respond to Sales requests about inventory, ad products, creative specifications, and research
- Liaise with Sales, Strategic Planning, Ad Sales Finance, Commercial Ops, and Marketing to ensure sold schedules run