Role Summary/Purpose
NBC 7 and Telemundo 20 in San Diego are seeking a driven and resourceful Sales Account Executive to generate revenue and cultivate relationships for our multi-platform properties. This role combines strategic business development, creative problem-solving, and consultative selling to address client needs across both linear, OTT, and digital platforms, including high-profile “tentpole” events.
Essential Responsibilities
- Meet and exceed revenue goals by effectively selling the NBC/Telemundo duopoly, Peacock/OTT, digital solutions, and special event sponsorships (e.g., Olympics, NFL Sunday Night Football, World Cup).
- Drive new business while maintaining meaningful relationships with existing clients, including top agency and C-suite stakeholders.
- Leverage a consultative approach by understanding each client’s marketing objectives and developing customized proposals that align with our full suite of advertising products (on-air, digital, streaming, and experiential).
- Collaborate with internal teams (sales management, marketing, creative, and support) to craft relevant, high-impact campaigns and deliver measurable results.
- Proactively prospect through cold calls, networking, and outreach, while maintaining accurate and timely documentation in tools such as Salesforce.
- Entertain and engage clients to nurture lasting partnerships, which may include attendance at non-business hour events.
- Stay informed about market trends, competitive landscapes, and research data (e.g., Nielsen, Wide Orbit, and more) to refine sales strategies and proposals.