The Account Executive is responsible for partnering with local clients, both on the agency level and direct, to create innovative and unique marketing and advertising solutions that target a client's demographics and products/services. The Account Executive role is a sales role focused on delivering quarterly results and meeting individual/team budget requirements.
- Own, manage, and develop relationships with clients, agencies and advertisers through day-day interaction
- Demonstrate a commitment to consultative sales in services of client goals and revenue attainment
- Work at the national level with clients ranging in sizes (e.g., large holding companies, medium & small regional advertising, and regional clients)
- Generate and increase revenue from an established account list to meet and exceed quarterly & annual revenue goals
- Embrace, understand, target, pitch and secure integrated marketing, and non-linear platforms to meet revenue goals
- Create customized solutions for clients that will demonstrate the power of the NBCUniversal Local, NBC & Telemundo Stations Group and NBC Regional Sports Networks.
- Ascertain and market to previously untapped, emerging and traditional brands and businesses to drive revenue through negotiating and selling the value and benefit of TV, OTT/CTV, digital, out-of-home and all other multi-marketing platforms
- Develop growth revenue by focusing on “conversion” targets from competitive media including radio, print, digital, out of home, cable, events, etc.
- Organize management of a business opportunity pipeline and sharp revenue forecasting
- Properly manage multi-market role volume and engage key stakeholders appropriately
- Effectively present sales proposal and sales pitches to internal and external clients