Job Purpose:
Responsible for developing and launching all product innovations, which will result in the fulfillment of planned sales and profit objectives to ensure long-term optimum growth for the brand
Main Responsibilities:
- Initiate R&D innovation which results in the development of new products to support marketing program/ promotion to deliver 100% customer satisfaction and achieve company鈥檚 business goals
- Lead new product development projects from concept to full launch which includes but not limited to developing product recipe, ingredients, sourcing suppliers, approving suppliers, selecting equipment, developing ops procedure and manuals
- Collaborate and lead cross functional team to reach project objectives includes but not limited to Marketing, Operations, Finance, SCM, and QA. Able to manage multiple projects and priorities, and work independently
- Maintain good working relationship and coordination with Operations team, Finance team and Supply Chain Management team with a view to ensuring proper implementation of new products consistent with the company鈥檚 short and long terms sales and profit growth objectives.
- Applies basic food science knowledge in ingredient functionality and process technology to develop new or improve existing products
- Monitor and follow up performance of new products launched both sales and quality, anticipates and analyses causes affecting performance, and provide recommendation to Management and Operations to improve its performance
- Work with Purchasing team and Finance to conduct value analysis and ensure favourable Cost of Goods ratio to sales through cost implement project. Continue to track competitor and pricing analysis and try to position our product at the accessible price to consumers.
- Prepare related reports on regular basis Weekly, Monthly, Quarterly and Annually to Marketing Director, Management and Operations Team
- Responsible for pre & post analysis of all new products launch and report to Marketing Director, Management and Operations Team
- Provide sales forecast of new products launch for purchasing department to insure effective stock management
- Demonstrates ability to understand and lead application of consumer research and experimental design (taste test verification)
- Show good communication skills both verbal and written, including timely and accurate documentation of work cascading to related parties to launch new products effectively at store level