We’re looking for a passionate and driven Business Development Manager – Golf & Sporting Groups to join our high-performing team at Oaks Cypress Lakes Resort, home to one of Australia’s most iconic golf courses. This is a unique opportunity for someone who lives and breathes golf to combine their love for the game with strategic sales and business development. In this role, you’ll be instrumental in identifying new opportunities, driving revenue growth, and positioning Oaks Cypress Lakes Resort and Elysia Wellness Retreat as a premier destination for golf and sporting group experiences.
As a key member of our team, you’ll take the lead in developing and managing client relationships, executing innovative sales strategies, and representing both Oaks Cypress Lakes Resort and Elysia Wellness Retreat within the golf and sporting industries. With a strong focus on proactive outreach, strategic partnerships, and long-term account management, you’ll help shape the future of sporting tourism at two of the most prestigious properties in the Hunter Valley.
Key Responsibilities Include:
- Develop and implement targeted sales strategies to grow the Golf & Sporting Groups segment across markets, with a focus on increasing group bookings and revenue at Oaks Cypress Lakes Resort and Elysia Wellness Retreat.
- Identify, manage, and nurture key accounts within the golf, sports club, school, and leisure travel sectors, fostering long-term partnerships and repeat business.
- Drive proactive business development through outbound sales activity, lead generation, tailored proposals, and on-site client engagement.
- Work closely with resort operations, events, and revenue teams to optimise group occupancy, maximise yield, and ensure seamless guest experiences.
- Represent Oaks Cypress Lakes Resort and Elysia Wellness Retreat at golf tournaments, industry trade shows, and networking events to build brand visibility and convert high-value leads.
- Maintain accurate CRM records, track pipeline activity, and report on sales performance metrics including conversion rates and revenue targets.
- Conduct regular site inspections and client meetings to strengthen relationships and ensure alignment with client expectations and service delivery standards.
- Collaborate with event partners and vendors to support logistics, troubleshoot issues, and ensure the successful execution of group stays and sporting events.
- Partner with Marketing and relevant Tourism and Sporting Organisations to create co-branded campaigns and destination marketing initiatives that drive group demand.