In this position you will be part of the Balkans sales team, and together you will execute Mattel Grocery sales and activation strategy in Romania. Through engagement and consultation with internal and external stakeholders, work directly with key retail partners to drive sales-in and sales-out, you will enhance proposition for the channel and improve consumer shopping experience across the brand portfolio.
Your primary responsibilities are to:
Together with Balkans channel lead, develop Mattel Grocery channel and execute with excellence.
- Using market knowledge of ‘best-in-class’ activation, together with Channel lead, partner with the Marketing and Digital teams to develop an insight-led strategy for the channel, aligned with Brands objectives. The strategy should include the full scope of opportunities on the market and practical solutions to capture these opportunities.
- Develop and analyze of consumption models to monitor Sell Out performance and develop commercial activities tailored to customer needs, ensuring brand objectives are met
- Create relevant Retail listings and activation plan for the customers, based on shopper insights and according to brand opportunities, customer’s profile, and commercial priorities of Mattel
- Lead forecasting process for Grocery, ensure timely and correct submission to the product source to secure in-time / in-full delivery
- Stay on top of commercial KPIs: effectiveness of operations, cost to serve, margin contribution and profitability of the customers
- Monitor payment discipline of the customers and negotiate settlements of outstanding debts where necessary
- Constantly look for new business opportunities for Mattel: based on insights, consistently optimize range of products
Position Mattel as a thought-leader and strategic growth partner with key retail partners:
- Work closely with our retail partners, leveraging insights to maximise sales and retention of shoppers
- Plan and coordinate cross-functionally specific action to ensure high velocity of Mattel brands according to brand priorities and
- Two-way sharing with Mattel Regional cross-functional team to ensure implementation of insights, learnings and best practices
- Keep abreast of industry trends and connect these insights to opportunities to drive sales performance