The key objective of the Digital Marketing Manager of Patient Partnerships is to develop and scale patient recruitment and engagement solutions by building strong partnerships with patient associations and patient advocacy groups as well as driving digital excellence to support sustainable global growth of patient panels.
The Digital Marketing Manager of Patient Partnerships works collaboratively with Sales, Client Services, and Panel to design and implement scalable, compliant, and efficient recruitment strategies that maximize internal capabilities, minimize outsourcing requirements, and ensure exceptional experiences for patients, caregivers, and advocacy partners.
Success will be measured in achieving revenue and profit goals, which will be delivered by strong internal completion focus and growth of our patient offering to attain those goals.
Essential Duties and Responsibilities:
Including, but not limited to the following:
- Oversee the recruitment and engagement of patient support groups and patient associations, ensuring that strategic collaboration is in place and long-term partnerships are created.
- Map and evaluate potential patient support groups and associations that align with target therapeutic areas. Lead outreach efforts and develop tailored engagement plans to onboard new partners efficiently and compliantly.
- Foster strong, trust鈥慴ased relationships with patient association and patient advocacy groups by maintaining regular communication, understanding organisational needs, and ensuring mutual value exchange. Build partnership frameworks that support both immediate project needs and long鈥憈erm strategic initiatives.
- Lead the strategic development and optimisation of patient panel technology, ensuring platforms support global growth, high responsiveness, seamless user experience, and best in class quality standards.
- Oversee the design, execution, and continuous improvement of global patient panel growth strategies, ensuring sustainable increases in registrations, reactivations, and unique participants across all markets.
- Own the global digital growth and optimisation strategy across patient panel brands.
- Develop unified frameworks for digital planning, execution, testing, and reporting across web, social media platforms, paid media, SEO, and content for patient panel brands.
- Ensure digital strategies align with Global Panel objectives, brand guidelines, and business targets.
- Establish governance standards for digital content, channel usage, user experience, and creative quality.
- Introduce and refine digital policies, workflows, and operational guidelines for cross-functional adoption including project recruitment.
- Drive continuous optimisation through A/B testing, CRO frameworks, SEO enhancements, and data-driven decision-making.
- Oversee analytics, dashboards, and KPIs with a focus on acquisition, engagement, retention, and ROI.
- Identify digital performance gaps, risks, and opportunities across markets and brands, proposing actionable improvements.
- Ensure digital outputs support broader Panel goals, including member lifecycle optimisation and brand elevation.
- Partner with design, technology and engineering teams to improve digital platforms, user experience, automation, and data flows.
- Ensure that digital and content teams work efficiently together, maintaining cohesive messaging and impactful delivery.
- Identify opportunities to advance digital maturity through new tools, automation, personalisation, and optimisation technologies.
- Lead adoption of best practices in UX, SEO, analytics, testing frameworks, and customer journey optimisation.
- Proactively recommend new digital channels, formats, and approaches to reach and engage target audiences.
- Ensure strict adherence to brand, editorial, regulatory, and data privacy standards across digital activities.
- Promote high-quality delivery, consistency, and accuracy across all digital and content outputs.
- Collaborate with the patient project recruitment team to facilitate panel growth by supporting recruitment initiatives for high-priority projects and panel building opportunities.
- Maintain regular and punctual attendance and comply with all company policies and procedures.
- Develop cost鈥慹fficient, sustainable recruitment solutions that can seamlessly scale up or down to meet evolving business needs.