Are you ready to take your career to the next level? We are looking for a SEO Manager at the LGC Group, in this role we are looking for someone to play a crucial role in improving our organic visibility and driving balanced digital growth. This is an outstanding opportunity to lead keyword expansion including technical and content optimization initiatives! WQe are also looking for someone to manage relationships with external agencies and ensure ongoing performance improvements across our digital channels. Your role will be pivotal in aligning SEO and GEO/AIO strategies with broader marketing and business objectives to increase discoverability and strengthen search engine performance.
Key Responsibilities
- Develop and carry out thorough SEO and GEO/AIO strategies for owned media, addressing on-page, off-page, and technical aspects aligned with business objectives.
- Lead data-driven SEO and GEO performance analysis to find opportunities, track important metrics, and provide actionable insights to improve organic visibility and website performance.
- Manage keyword strategy and content refinement via comprehensive research and content proposals to achieve search-focused, user-centered digital experiences.
- Optimize technical SEO excellence by reviewing Search Console insights, validating technical fixes, optimizing site speed and structure, and ensuring guideline implementation.
- Coordinate tracking and analytics implementation, guaranteeing GTM event coverage, data quality validation, and comprehensive funnel and behavioral measurement across GA4 and reporting tools.
- Coordinate efforts with external agencies and vendors to deliver SEO/GEO campaigns, technical audits, link building initiatives, and performance improvements aligned with strategic objectives.
- Partner with web product management, marketing, and engineering teams to apply SEO/GEO recommendations, embed guidelines, and ensure optimization is coordinated across the digital experience.
- Contribute to the ongoing SEO/GEO roadmap by staying ahead of industry developments, algorithm updates, and new technologies to proactively find opportunities for optimization and growth.
Skills You'll Use Every Day
- Deep expertise in on-page, off-page, and technical SEO/GEO, with the ability to build and complete high-impact optimization strategies.
- Verified background in handling SEO/GEO campaigns throughout their full lifecycle and partnering efficiently with external agencies and cross-functional teams.
- Strong analytical skills and expertise in managing SEO/GEO and analytics platforms (e.g., SEMrush, Ahrefs, Google Search Console, GA4) facilitating data-driven decisions.
- Strong knowledge of website structure, technical performance elements, and UX principles, with the capability to recognize and address SEO/GEO challenges efficiently.
- Excellent communication skills, with the ability to translate complex SEO/GEO and technical insights into clear, actionable recommendations for both technical and non-technical collaborators.
- Highly organized and adaptable, able to prioritize effectively within a fast paced environment.
- Strategic problem solver who can connect SEO/GEO efforts to overarching business aims, promoting ongoing digital expansion and competitive advantage.