Your Role
As Commercial Product Specialist Large Farming you will play a crucial role in supporting our Lely Centers Network and internal teams in SEET region. You will act as the go-to person for commercial aspects related to the Large Farming proposition. You will contribute to the development of marketing campaigns and commercial activities to achieve maximum market penetration in Large Dairies in the Cluster area. You travel regularly within the SEET geographical area to maintain close relationships with cluster teams and Lely Center Network. You will train the sales team on the field to gain confidence dealing with large farming projects. You will be part of the Business Team Milking of the cluster SEET reporting to Manager Proposition Milking.
Key responsibilities :
- Support our Lely Center in Large Dairies Business to drive adoption of robotics and increase market share in their area;
- Visit Large dairy farmers with the Lely Center Sales advisor to enable Sales team to gain a professional approach during farm visits;
- Ensure Sales teams in the Lely Center actively use the CRM tool, maintain proper funnel management practices, and update all necessary information regularly
- Trains Lely Center team on Lely propositions and sales tools in strong cooperation with Cluster colleagues of other departments (Farm Manager Support, Project Coordinators and other Commercial product specialist)
- Provide information on market dynamics, competitor analyses to help determine Large Daires potential per area;
- Ensure all marketing and commercial material of the proposition are properly translated and adapted to local needs;
- Support organizing events and activities targeted on Large Dairies and based on the market needs in strong cooperation with marketing team;
- Assisting with New Product Introductions (NPIs) and processes teaming up with International and Cluster colleagues and driving Lely Center to a successful NPI roll-out
- Trains Lely Center team on Lely propositions and sales tools in strong cooperation with Cluster colleagues of other departments (Farm Manager Support, Project Coordinators and other Commercial product specialist
- Periodically connect with International colleagues to align on contents and tools to be delivered in the field, Collaborates in international workshops and share experiences and exchange best practices between Lely Centers and Clusters