To lead, develop, and inspire the Sales and Communication & Interior Design team and other functions in the store to optimize the shopping experience to secure satisfied customers and increase sales and profitability in the store, increasing the home furnishing interest of the many people and creating demand for home furnishing solutions and know-how in the local market. Accountable for the store layout, range presentation, and store communication thereby contributing to positioning the IKEA brand as the leader in life at home. You achieve this using your knowledge of the IKEA product range, the local market, competition, and customers.
Your assignment
- Lead and inspire the store Sales, Communication & Interior Design, and local marketing teams to use knowledge of IKEA home furnishing and people's life at home to grow the business.
- Ensure your team has the right number of co-workers in the right place at the right time to run their shops successfully and ensure their co-workers are ready and available to serve customers and help them buy.
- Follow up on your financial goals, KPIs, and costs, and act on deviations. Motivate and develop team members by agreeing clear goals, expectations and conducting follow-ups.
- Partner with the store manager to stimulate and increase interest in home furnishing for all coworkers in the store.
- Act as the creative leader by initiating workshops and collaborating with the ID Manager, VM Manager, and GC Leader to facilitate these sessions and generate creative directions.
- Deliver and lead the commercial action plans and implement commercial calendar together with the store management team.
- Secure successful implementation of country priorities and the sharing and implementing of good solutions. You are passionate about the IKEA products in your shop. You create a high level of knowledge about the products’ features and benefits, and share this with customers and your team.
- Analyse the qualitative performance of your store using IKEA research tools to improve the IKEA mechanical sales system and easy buying process through all channels.
- Lead the store Communication & Interior Design team in securing relevant and inspiring range presentation solutions, an optimal store layout, and effective and efficient store communication that builds the IKEA Brand and distances IKEA retailers from the competition.
- Secure that the store commercial team has the right understanding of store layout, range presentation, and store communication thereby contributing to the work method for range presentation.
- Based on the national competence development plan, identify current and future business needs in order to recruit, develop and retain a high performing and passionate team.
- Lead and challenge the Sales and Communication & Interior Design team to constantly take actions that exploit commercial opportunities both in the short- and long term.
- I secure that purchasing in my function is made according to the principles defined in the Procurement Policy: -Operational participation in procurement projects.