Communication & Interior Design Manager

PURPOSE OF THE JOB:

I use the IKEA business priorities, knowledge of our range, range presentation and communication techniques, trends, my national market, competition and my customers’ living situations to drive and develop solutions now and in the future in my country and in all media. I lead and inspire through the store teams and functions to achieve Com&In excellence, sales growth and profitability. I contribute to the business development regionally using my specialist Com&In knowledge.

RESPONSIBILITIES OF THE JOB:

• Lead and inspire the Store Com&In function using knowledge of Range Presentation, IKEA home furnishing, Local Relevance and people's life at home to grow the business supporting long-term profitability. Using my global network to support ways of working.

• Inspire and challenge the Country Inspiration and Communication department and Store Com&In and Commercial Teams to support and develop the IKEA visual identity and knowledge of life at home. Exploit commercial opportunities both in the short- and long term.

• Partner with the Country Inspire & Communication Manager, Regional I&C department to stimulate and increase interest in home furnishing and range presentation.

• Inspire the Store Com&In teams to secure relevant and inspiring range presentation, an optimal store layout and effective and efficient store communication that builds the IKEA Brand and distances IKEA from the competition. Together with the store teams develop and deliver cost effective solutions and efficient process for range presentation and change management in the stores.

• Secure that the Country Commercial Team has the right understanding of the Store Layout, Home Furnishing, Local Relevance, Range Presentation and Store Communication to contribute to the development of store media.

• As member of the Country Management Team, contribute with knowledge of people's live at home and consumer shopping behaviour to participate in creating and implementing the country business plan and other relevant strategies aligned with global IKEA priorities.

• Build Com&In competence in the stores and secure succession for future. Lead the process for how to recruit, develop and retain high performing and engaged Com&In co-workers.

• Secure vitality and seasonality supporting the store teams in the effective execution the national commercial calendar together with other Service Office functions.

• Develop the Com&In function by gathering and analysing information, drawing conclusions and creating short-, mid- and long-term plans.

• Responsible for the development of Commercial Review performance in the stores.

• Responsible for the Look and Feel of the SO working environment – our public face.

• Budgetary control in my function. Monitor, follow-up & adjust as needed.

• To drive market share development & IKEA as a first destination for consumers in the market.

• Secure purchasing in your function is made according to the principles defined in the Procurement Policy: Operational participation in procurement projects. Compliance of sourcing requirements, IWAY Working Method and signed agreements