Anticipated Contract End Date/Length: 18 months
Work Setup: Hybrid work model, in line with regional team expectations
Our client in the Information Technology and Services industry is looking for a Manager, ABM Programs for Europe & LATAM to support the execution of account-based marketing strategies that deepen client relationships, enhance reputation, and drive revenue growth across key accounts. This role is part of the regional ABM Centre of Excellence and plays a vital role in delivering 1:1 and 1:few ABM programs in collaboration with regional marketing teams, campaigns and content teams, the digital hub, and external agencies. The position ensures consistent and high-impact program execution at country, regional, and global levels.
What you will do:
- Plan and implement 1:1 and 1:few ABM programs aligned to regional and country business priorities, goals, and client needs, working closely with local marketing teams and partnering with campaign and divisional teams.
- Collaborate with business leadership and the ABM Director for Europe & LATAM to identify, prioritize, and develop ABM programs for key accounts and cluster campaigns based on client insights.
- Work with account teams, subject matter experts, and centers of excellence or agency partners to develop tailored messaging that positions the organization effectively with target stakeholders.
- Support the delivery of appropriate ABM tactics for global campaigns and brand initiatives, leveraging existing assets creatively while developing customized content and campaigns when needed.
- Establish measurable objectives for ABM programs aligned with global marketing KPIs, ensuring clear tracking to demonstrate ABM adoption, performance, and contribution to business goals.
- Manage marketing budgets effectively to execute ABM activities with a positive return on investment.
- Use insights and analytics to evolve ABM initiatives and focus on building marketing-impacted pipeline.