Brand Manager Iberia

The Brand Manager will work with the Senior Brand Manager, to deliver effective and seamless campaigns, journeys, and activations across multiple channels (both on and offline), designed to strengthen our brand metrics, increase customer loyalty, attract new customers and drive active players.

But what does this mean? Well, you will be the consumer champion, translating our commercial and brand priorities into a clear 360 customer comms plan, ensuring we are driving TTL integration and creating seamless customer journeys. You will simultaneously be focused on excellent execution, whilst supporting the planning for the medium and long term. So, you will need to be comfortable prioritizing and spinning multiple plates at any one time.  

As well as partnering with external agencies, you’ll be working with our own in-house agency who’ll provide you with dedicated creative talent, so on a daily basis you’ll work hand-in-hand to shape the creative output and delivery of the range of assets needed for multiple channels. 

Key Responsibilities

• Campaign Execution – Support the delivery of effective customer campaigns across various touchpoints (CRM, On-site, Performance, ATL) to enhance engagement and loyalty. 

• Creative Asset Management – Brief creative teams/agencies and ensure the timely production and delivery of campaign assets across all required channels (w/o ATL). 

• Collaboration & Coordination – Work closely with internal teams (Brand, CRM, Social, Performance, Product) to ensure fully integrated campaign execution. 

• Stakeholder Management – Build strong relationships with internal and external partners, ensuring alignment and efficient delivery of campaigns. 

• Project & Workflow Management – Oversee campaign timelines, ensuring smooth execution and flagging any risks to delivery. 

• Brand Consistency – Act as a brand guardian, ensuring all campaign materials align with brand guidelines and deliver a seamless customer experience. 

• Performance Tracking – Work with internal teams to review campaign effectiveness and identify areas for improvement.