Entain Canada is hiring a Social Media Strategist to shape and lead the social strategy for Sports Interaction and Party Casino in Canada. This role is responsible for setting the social direction across platforms, building channel and content strategies that support brand and business goals, and turning performance insights into clear recommendations.
You鈥檒l partner closely with key stakeholders and the existing social media team to plan, guide, and optimize social activity across platforms. You鈥檒l also lead influencer strategy and support content partnerships end-to-end, from identifying opportunities through to overseeing execution and performance.
This role is strategy led and insight driven. You鈥檒l focus on building plans, defining what great looks like across platforms, and using performance data to continuously improve how we show up on social.
What you鈥檒l Do
Social Strategy and Planning
Own the social strategy across Sports Interaction and Party Casino, including channel roles, content pillars, audience and content approach
Build always on and campaign social plans aligned to business goals, seasonal moments, and key sports and cultural calendars
Create clear strategic briefs to guide content development, including objectives, creative direction, deliverables, and success metrics
Define a testing roadmap (formats, hooks, messaging, cadence) and ensure learnings are captured and applied
Collaboration and Ways of Working
Partner closely with the Social Media Producer (s) to turn strategy into clear weekly content priorities and planning
Guide what content to make, why it matters, and how it ladders up to brand campaigns, cultural moments, and business goals
Lead planning to align the content calendar, upcoming priorities, and testing opportunities
Review performance regularly with the producing team and translate insights into changes to content mix, formats, hooks, and channel approach
Ensure influencer and partnership deliverables are built into the content calendar and supported with the right amplification plan
Establish clear ways of working across briefing, approvals, and post-campaign learnings so execution is fast, consistent, and on brand
Campaign Tie In and Stakeholder Alignment
Ensure key brand campaigns carry through on social by translating campaign priorities into platform native social organic content
Partner closely with Brand to align social plans with broader marketing priorities, timelines, and messaging
Ensure campaign content is adapted per platform rather than simply reposted, balancing brand consistency with performance
Lead post campaign social readouts: what worked, what didn鈥檛, and what to change next time
Influencer Strategy and Content Partnerships (End-to-End)
Own influencer strategy, including identifying creators, shaping content angles, and building briefs that drive authentic, platform first content
Identify and evaluate new content partnership opportunities aligned with brand goals (sports, entertainment, culture, talent, media, events)
Oversee influencer and partnership execution, ensuring quality, brand fit, compliance, and on-time delivery
Work with to integrate influencer and partner content into the social calendar and amplify it effectively
Performance, Insights, and Optimization
Establish social KPIs and define what success looks like across channels and campaigns
Lead performance reporting and insights: what happened, why it happened, and what we should do next
Translate analytics into recommendations that improve content performance, channel growth, and campaign impact
Track platform trends and competitor activity to identify opportunities and guide future planning