We are looking for an experienced Senior SEO Executive to lead the development and execution of a comprehensive SEO strategy, optimizing content, and ensuring our digital presence is maximized for organic traffic. This role requires a unique blend of technical SEO expertise, strategic content planning, and a strong passion for sports. Experience with sports betting content is a significant asset.
At Entain we are building a true football and sports brands across LATAM. Sportingbet and bwin, connect fans to the moments that matter, from the intensity of the Premier League to the passion of the Campeonato Brasileiro S茅rie A. Sport is not just part of what we do. It is at the centre of our identity.
Backed by global scale and driven by technology and data, we are shaping digital experiences for fans who live and breathe the game. If you want to help build a brand that speaks the language of sport authentically, this is your opportunity to make an impact.
Key responsibilities:
- Lead and deliver an effective SEO strategy across sports, casino and betting content.
- Use keyword research, competitor analysis and audience insights to guide content planning.
- Partner with writers and editors to ensure all content follows SEO best practice.
- Optimise site structure, metadata, schema, and internal linking for stronger visibility.
- Track performance through GA, Search Console and SEO tools, turning insight into action.
- Drive technical SEO improvements including site speed, crawlability and structured data.
- Resolve technical SEO issues quickly and accurately.
- Stay up to date with SEO trends, algorithm updates and sports industry developments.
- Manage content publishing in WordPress or similar CMS platforms.
- Support marketing operations, ensuring campaigns align with SEO goals.
- Identify new content growth opportunities such as evergreen pages and event鈥憀ed coverage.
- Experiment with AI tools to enhance SEO workflows and content creation.
- Collaborate with social and digital teams for a joined鈥憉p traffic strategy.