The Account Executive is primarily responsible for penetrating Retail and CPG shopper marketing teams driving budget shift towards the deployment of Vestcom Media Solutions (VMS) products and services. The ideal candidate is a results-oriented sales associate with a proven track record of driving profitable top line revenue growth through consultative selling with 3-5 years of recent experience in the CPG or Retail industry. Possessing the diverse skill set of being able to engage both Retailer and CPG clients, while also comfortable selling at the ground level, this individual brings an expertise of Retail and CPG organizational dynamics, knowledge about their Marketing, Merchandising, and Operations strategies and processes, as well as an established network of client contacts within the industry (e.g. Brookshires, Smart & Final, H-E-B). This role requires creativity, initiative, analytical skills, and the ability to sell and negotiate a differentiated in-store media solution. Success will require the deployment of innovative business strategies that result in closing key opportunities at assigned accounts, with focus on revenue growth and client expansion.
Key Areas of Responsibility
- Penetrate and develop high level customer relationships with senior leadership across assigned accounts
- Call on various functional groups (Trade Marketing, Shopper Marketing, etc.) at clients to secure support for Vestcom Media Solutions.
- Ability to confidently deliver the Vestcom shelf edge value proposition and be able to influence clients through a strong working knowledge of our solutions, products, and services
- Must have strong analytical skills and the ability to understand key retailer and CPG measurement criteria on both topline and bottom-line metrics
- Possess exceptional listening skills and ability to apply creative problem-solving abilities
- Comfortable with carrying individual quota more than $2M
- Own prospecting approaches and develop presentations and proposals that position VMS as a winning media value proposition
- Manage sales pipeline and deliver consistent close rates to achieve sales goals
- Provide detailed and accurate sales forecasting utilizing existing CRM tool
- Exceptional organizational skills and attention to detail that delivers execution with excellence for the assigned clients and their campaigns
- Work cross functionally with members of the creative, product delivery and accounting teams to support the sales process
- Ensures compliance with internal policies, procedures and internal controls in accordance with the Sarbanes-Oxley Act 2002 Section 404.