Media Solutions Account Manager - CPG

The Account Manager plays a key role in managing and supporting Retailer and CPG funded
Shopper Marketing initiatives leveraging Vestcom Media Solutions (VMS). Client and/or
Territory assignment and scope will vary based on the account opportunities and candidate
background. This role is charged with shelf edge campaign planning between the CPG and
Retailer teams as well as driving the internal campaign support across Vestcom departments.
This role supports the primary sales team and requires the ability to meet and strategize with
clients, have a detailed knowledge of the various products and services across the Vestcom
Media Solutions scope. The Account Manager will work with a diverse mix of CPG shopper
marketing teams and retailer merchandising and pricing stakeholders. This role oversees and
supports the event execution process and coordination of VMS campaigns, as well as identifies
and enables continued process improvement and fosters adoption of key Vestcom tools for the Walgreens account.

Key Areas of Responsibility

This role will independently own and manage all assigned duties with support from assigned
Campaign Specialists and Delivery Coordinators. Primary working relationships will exist with all
necessary customer contacts. Will report into the Commercial Sales organization and will be
responsible for providing input into and executing the strategic account plan developed by the
Commercial Sales management team. Will also work closely with Vestcom’s other Vestcom
Media Solutions teams: Client Experience, IT, Creative, product delivery and other teams across
all Vestcom solutions and customer deliverables.

● Business Planning
o Partner with Sales Directors to plan key client deliverables for the quarter, calendar
year
o Support Sales Directors on new business initiatives as requested
o Support meeting preparation with CPG/Retailer analysis on YTD volume and
engagement
o Customize VMS sales presentation decks to support given sales opportunity
o Generate leads on New Item support, digital overlays and shopper theme campaigns
as needed for assigned retailers
o Effectively trouble-shoot client questions/concerns by engaging internal team
members as needed
o Take lead on meeting follow-up (written), issue reports and next steps, create timelines
and task lists as needed
o Build retailer and CPG relationships to cultivate sales opportunities and advise VMS
/Sales team of any relevant organizational changes, announcements or guidance
● Program Management
o Remote or on-site owner and expert for the internal contacts and campaign process for
VMS events and programs. Develop and maintain working relationships with both
client and Vestcom internal event execution stakeholders. Maintain a professional
written and verbal communication both internally and externally
o Maintain regular communication across the VMS assigned team. This includes but is
not limited to Sales team & Sales leadership for account-specific items, as well as
Delivery Leadership & peer Account Managers for execution and process
improvement