🎯 Mission of the Role
The Head of Pricing will be the end-to-end owner of SeLoger’s monetisation strategy across subscriptions, dynamic pricing models, value-based packages, add-ons, and new revenue streams. This leader builds the framework for profitable, scalable, and sustainable pricing, ensuring SeLoger maximises value creation while protecting customer lifetime value and minimising churn.
The mission is to:
- Create a holistic monetisation strategy covering both areas where SeLoger leads the market and areas where it is structurally weaker.
- Design, test, and scale data-driven pricing models that reflect liquidity, demand, segment value, and customer economics.
- Drive continual optimisation through experimentation, behavioural insights, and commercial performance data.
- Build strong alignment across Sales, Product, Finance, and GTM to ensure pricing strategy translates into measurable business results.
🏆 Key Responsibilities
Pricing Strategy & P&L Impact
- Build a 12–36 month monetisation roadmap aligned with France strategy and Group pricing architecture.
- Oversee the pricing performance KPIs: ARPA, MRR growth, net retention, churn, margin impact.
- Develop dynamic pricing models leveraging liquidity, demand, inventory depth, and customer cohort behaviour.
- Define clear tiering, bundling, segmentation, and value-based pricing across agency, developer, and pro customer types.
- Identify weak spots in the portfolio and design corrective monetisation plays to unlock underpenetrated segments.
Subscription & Marketplace Model Optimisation
- Lead evolution of subscription models, ensuring optimal balance of predictability for customers and scalability for SeLoger.
- Partner with Product & Data Science to refine feature- vs. usage-based monetisation, lead scoring, and pricing signals.
- Own pricing governance for new business lines, add-ons, premium visibility, data products, and media services.
Experimentation, Insights & Continuous Improvement
- Build a scientific experimentation framework (A/B tests, elasticity modelling, behavioural pricing).
- Monitor customer cohorts and predict churn risk, integrating early-warning pricing triggers.
- Translate insights into rapid iterations of pricing, packaging, and promotions.
Cross-Functional Leadership & Commercial Enablement
- Partner with Sales leadership to ensure pricing lands clearly and credibly with agencies and developers.
- Develop playbooks, calculators, objection-handling, and performance dashboards.
- Collaborate with Finance on forecasting, scenario planning, and revenue modelling.
- Act as the France advocate in Group pricing councils, influencing platform-wide monetisation evolution.
Governance & Alignment
- Run monthly Pricing reviews with leadership stakeholders to track impact and adjust strategy.
- Manage cross-functional OKRs linked to revenue, retention, churn, and customer value perception