As the Performance Marketing Manager, you are the primary guarantor of Immoweb鈥檚 audience. Your mission is to actively contribute to the growth of Belgium's biggest real estate marketplace by driving high-quality traffic and optimizing our acquisition costs.
Reporting directly to the CMO, you will act as a strategic pilot for our online media budgets, ensuring that every euro invested delivers maximum value. You will bridge the gap between business objectives and technical execution, collaborating closely with Senior Marketing Managers, Category Managers, and channel experts to maintain Immoweb鈥檚 market leadership.
What You Will Do
Audience Growth & Guardianship: Take full ownership of traffic KPIs. You will design and implement growth strategies that ensure our audience not only stays at the top of the Belgian market but continues to expand.
Media Budget Steering: Oversee and optimize the global media budget. You will issue clear recommendations to our internal media buyers and external agencies to minimize Customer Acquisition Costs (CAC) while maximizing reach.
Strategic Optimization: While you may occasionally get "hands-on-keyboard," your primary focus is managing the performance ecosystem. You will analyze channel performance (Google Ads, Meta, etc.) and steer internal/external partners toward better ROI.
Cross-Functional Collaboration: Work within a horizontal team structure, partnering with Senior Marketing Managers for specific business segments and Category Managers to align acquisition efforts with supply and demand needs.
Technical Tracking & Specs: Act as the technical bridge for marketing data. You will be responsible for writing precise tracking specifications for GA4 and our Mobile Measurement Partner (Adjust) to ensure clean, actionable data.
Reporting & Insight: Build and maintain comprehensive dashboards in Looker Studio/Tableau. You will translate complex data into clear insights that inform the CMO and other internal stakeholders on performance trends.