Weâre on a mission to make financial services better for every Canadian. That means no hidden fees, no predatory interest rates - just financial products designed to help our users spend smart, save more, and build real wealth. Weâre a performance organization with a strong heart: we care deeply about outcomes, and everything ties back to our mission - to financially empower a generation of Canadians.
At KOHO, weâre not your average 9-5. We believe real impact comes from people who are trusted, empowered, and supported to do their best work - without sacrificing their lives to do it. We prioritize work-life integration, not just work-life balance. That means asynchronous collaboration, flexible hours, and a remote-first setup built around autonomy and high trust.
KOHO is entering its next chapter - leaner, smarter, more AI-integrated. Weâre building for impact, not bureaucracy. If you thrive in environments that value clarity, ownership, and bold thinking, youâll fit right in.
As Vice President of Growth at KOHO, you will own the end-to-end growth strategy of the business, reporting directly to the Chief Growth Officer and working closely with Product, Data, Brand, Finance, and Operations.
You will be responsible for driving profitable growth and scaling KOHOâs user base efficiently and sustainably across all acquisition, activation, retention, and monetization levers, while balancing performance marketing, product-led growth, and data-informed decision-making in a highly regulated fintech environment.
You will build, lead, and develop a high-impact growth organization, while acting as a strategic thought partner to the executive team on long-term growth, market expansion, and investment allocation.
Define and own KOHOâs global growth strategy, aligning performance, brand, product growth, and experimentation into a single operating model.
Lead and scale a cross-functional growth team covering paid acquisition, lifecycle, organic, referrals, affiliates, brand, and offline and OOH media.
Own all user acquisition channels and their P&L accountability, including paid digital, product-led growth, partnerships, offline, and OOH campaigns, and emerging channels.
Identify and unlock new growth opportunities, including CRO-related initiatives, new acquisition levers, market expansions, and launches of new products or features, in close collaboration with Product and Finance.
Identify, evaluate, and drive the adoption of new technologies and platforms across the growth organization, ensuring teams are enabled and aligned to use them effectively to improve execution speed, efficiency, and measurement quality.
Partner closely with Product, Data, and Engineering to ensure growth initiatives are embedded into product roadmaps and supported by strong measurement and experimentation frameworks.
Drive advanced analytics and measurement, including CAC, LTV, cohort analysis, attribution, incrementality testing, MMM, and forecasting to inform budget allocation and strategic decisions.
Translate company-level objectives into clear growth roadmaps, priorities, and execution plans across teams.
Monitor competitive landscape, regulatory changes, and market trends to proactively surface new opportunities and risks.
Act as an executive-level owner of growth performance, communicating insights, risks, and opportunities clearly to leadership and stakeholders.
10â15 years of experience in growth, marketing, or commercial leadership roles within high-growth consumer technology companies, fintech, or mobile-first products.
Proven track record of scaling a consumer digital product at a meaningful scale, with full-funnel ownership from acquisition and performance to retention.
Demonstrated 360° marketing experience, including substantial exposure to brand building, offline and OOH campaigns, alongside deep performance marketing expertise.
Strong passion for MarTech, AdTech, and data, with hands-on experience using technology and analytics to drive efficient, measurable growth.
Experience building, leading, and mentoring senior growth and marketing teams across multiple disciplines.
Deep understanding of the mobile growth ecosystem, attribution, privacy-first measurement, and the interplay between brand and performance.
Highly data-driven with strong business acumen, strategic thinking, and comfort making high-stakes decisions with incomplete information.
Comfortable operating in fast-paced, ambiguous environments with an ownership mindset
Excellent cross-functional collaboration and executive communication skills.
Fluent in English, French is a strong plus.
En tant que vice-prĂ©sident(e) de la croissance chez KOHO, vous serez responsable de la stratĂ©gie de croissance de bout en bout de lâentreprise, relevant directement du/de la chef(fe) de la croissance et travaillant en Ă©troite collaboration avec les Ă©quipes Produit, DonnĂ©es, Marque, Finance et OpĂ©rations.
Vous aurez la responsabilitĂ© de stimuler une croissance rentable et de faire Ă©voluer la base dâutilisateurs de KOHO de façon efficace et durable, Ă travers tous les leviers dâacquisition, dâactivation, de rĂ©tention et de monĂ©tisation, tout en Ă©quilibrant le marketing de performance, la croissance pilotĂ©e par le produit et la prise de dĂ©cision basĂ©e sur les donnĂ©es dans un environnement fintech hautement rĂ©glementĂ©.
Vous bĂątirez, dirigerez et dĂ©velopperez une organisation de croissance Ă fort impact, tout en agissant comme partenaire stratĂ©gique de lâĂ©quipe de direction sur les enjeux de croissance Ă long terme, dâexpansion de marchĂ© et dâallocation des investissements.
DĂ©finir et piloter la stratĂ©gie globale de croissance de KOHO, en alignant performance, marque, croissance produit et expĂ©rimentation au sein dâun modĂšle opĂ©rationnel unifiĂ©.
Diriger et faire Ă©voluer une Ă©quipe de croissance multidisciplinaire couvrant lâacquisition payante, le cycle de vie, lâorganique, les rĂ©fĂ©rences, lâaffiliation, la marque, ainsi que les mĂ©dias hors ligne et OOH.
Ătre responsable de tous les canaux dâacquisition dâutilisateurs et de leur P&L, incluant le numĂ©rique payant, la croissance pilotĂ©e par le produit, les partenariats, les campagnes hors ligne et OOH, ainsi que les canaux Ă©mergents.
Identifier et activer de nouvelles occasions de croissance, incluant des initiatives liĂ©es au CRO, de nouveaux leviers dâacquisition, des expansions de marchĂ© et le lancement de nouveaux produits ou fonctionnalitĂ©s, en Ă©troite collaboration avec les Ă©quipes Produit et Finance.
Identifier, Ă©valuer et piloter lâadoption de nouvelles technologies et plateformes au sein de lâorganisation de croissance, en veillant Ă ce que les Ă©quipes soient outillĂ©es et alignĂ©es pour les utiliser efficacement afin dâamĂ©liorer la vitesse dâexĂ©cution, lâefficacitĂ© et la qualitĂ© des mesures.
Collaborer Ă©troitement avec les Ă©quipes Produit, DonnĂ©es et IngĂ©nierie afin dâintĂ©grer les initiatives de croissance aux feuilles de route produit et de les appuyer par de solides cadres de mesure et dâexpĂ©rimentation.
Piloter des analyses et des mesures avancĂ©es, incluant le CAC, le LTV, lâanalyse de cohortes, lâattribution, les tests dâincrĂ©mentalitĂ©, le MMM et les prĂ©visions, afin dâorienter lâallocation des budgets et les dĂ©cisions stratĂ©giques.
Traduire les objectifs de lâentreprise en feuilles de route de croissance claires, prioritĂ©s et plans dâexĂ©cution pour les Ă©quipes.
Surveiller le paysage concurrentiel, les changements réglementaires et les tendances du marché afin de faire émerger de façon proactive de nouvelles occasions et risques.
Agir comme responsable exécutif de la performance de croissance, en communiquant clairement aux leaders et aux parties prenantes les constats, risques et occasions.
10 Ă 15 ans dâexpĂ©rience dans des rĂŽles de leadership en croissance, marketing ou fonctions commerciales au sein dâentreprises technologiques grand public en forte croissance, en fintech ou dans des produits mobile-first.
AntĂ©cĂ©dents dĂ©montrĂ©s de mise Ă lâĂ©chelle dâun produit numĂ©rique grand public Ă une taille significative
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