- Summary
The mission of the group leader marketing within the regional business unit wiper systems is leading the team in order to achieve profitable growth in the Asian region. He or she needs to be able to lead by example and provide clear guidance on how to maintain and develop a product portfolio in the OE / OES as well as in the independent aftermarket business.
He or she will be responsible for a team of 3 motivated regional program coordinators taking care of IAM business, 1 person taking care of OES, 1 person managing OE and 3 people in data management.
With the team he or she is responsible to deliver excellent data as a basis to steer the product portfolio. A close alignment with the central business unit as well as with the regional sales organization is essential for the success.
- Job description
1. IAM:
Responsibility for the IAM activities of the Wiper Systems business in APAC (Focus China)
Development and execution of regional IAM growth initiatives in close cooperation with Sales and Marketing
Steering and monitoring of IAM performance based on defined KPIs
Alignment of regional activities with global IAM strategies and portfolio
2. OE:
Responsibility for regional OE-related product management activities
Management of the regional OE product portfolio across customer segments (COEM / IOEM)
Supporting of product launches, lifecycle management, and product adaptations
Interface to global product management, R&D, Sales, and key customers
3. OES
Coordination and steering of OES activities in the APAC region including responsibility for regional program coordination
Support of regional OES initiatives in alignment with global strategies
Monitoring of OES-related KPIs and implementation status
4. Data Management & Performance Steering
Improvement of data transparency and reporting across IAM, OE, and OES
Definition and application of standardized KPIs and reporting structures
Use of data to support management decision-making and prioritization
Collaboration with central DOC team to further develop reporting tools
- KPIs
IAM growth and performance KPIs
OE product portfolio and lifecycle KPIs
OES implementation and performance KPIs
Data quality and reporting timeliness
- Internal & External Interface
There are many different stakeholders relevant in day-to-day operations. This includes not only the central business unit and the regional sales organization but also interaction with plants and development. In addition, interaction with customers on OEM as well as on independent aftermarket side is of great importance.