Key Responsibilities:
ā¢ Manage lead operations, including lead routing, assignment updates, and
enrichment processes to ensure timely and accurate lead distribution.
ā¢ Handle ticket management by addressing and resolving requests related to
lead assignment, campaign execution, and system updates.
ā¢ Assist in basic reporting and data analysis, helping teams track lead flow,
funnel performance, and SLA adherence.
ā¢ Ensure data integrity and hygiene in Salesforce and Marketo by conducting
regular audits and updates.
ā¢ Work closely with Sales and Marketing stakeholders to refine lead
qualification criteria, segmentation, and campaign execution.
ā¢ Support the implementation of automation workflows to enhance marketing
and sales alignment.
ā¢ Troubleshoot lead-related issues in Salesforce and Marketo, coordinating with
IT and RevOps teams for resolution.