Scope Of Position
The Revenue Manager is responsible for driving revenue optimisation strategies. This role focuses on maximising rooms revenue performance through strategic pricing, demand forecasting, inventory management, and distribution optimisation.
Working closely with Sales, Marketing, Front Office, Finance, and Reservations, the Revenue Manager plays a key role in analysing market trends, booking pace, demand patterns, and competitor performance to develop proactive revenue strategies.
The Revenue Manager will assist the Director of Revenue to oversee the Reservations function from a commercial and operational perspective, ensuring alignment between reservations operations, guest experience, conversion performance, and the hotel’s overall revenue objectives. The Reservations Manager will report directly to the Revenue Director, with a dotted-line reporting relationship to the Revenue Manager to ensure close collaboration and alignment on day-to-day operations and commercial priorities. In the absence of the Revenue Director, the Revenue Manager will oversee the Reservations team to ensure continuity of operations and effective management of the function.
Responsibilities
Revenue Strategy & Optimisation:
- Support Director of Revenue in executing the hotel’s rooms revenue strategy to maximise RevPAR, ADR, and total room profitability.
- Manage daily pricing, inventory controls, restrictions, and rate positioning across all distribution channels.
- Monitor dynamic pricing and LRV principles to optimise revenue
- Leverage IDeaS RMS and market intelligence tools to drive automated pricing recommendations and demand forecasting.
- Analyse demand patterns, booking pace, competitor performance, and market trends to inform strategic pricing decisions.
- Optimise occupancy and average rate through proactive yield management and inventory control strategies.
- Ensure pricing strategies align with luxury brand positioning and market expectations.
- Quotations for: Groups, Entertainment, Events, long stay and high value requests
- Work closely with Sales & Marketing to align transient, corporate, and group pricing strategies.
- Participate actively in weekly and monthly commercial and revenue strategy meetings.
- Collaborate with Finance on forecasting, month-end reports and any revenue reports needed.
- In the absence of the Director of Revenue, the Revenue Manager will oversee the total hotel revenue function, ensuring strategic direction, commercial leadership, and optimal revenue performance across all operating departments.
Forecasting & Business Intelligence
- Produce accurate short, medium, and long-term room revenue forecasts using IDeaS RMS, PMS or any revenue software and revenue platform.
- Monitor pickup, pace, market demand, and booking trends daily, adjusting strategy proactively.
- Deliver clear revenue insights, pricing recommendations, and performance analysis to senior leadership and stakeholders.
- Identify risks and opportunities impacting room revenue performance and market share penetration.
- Support strategic planning processes through data-driven forecasting.
Distribution & Channel Management
- Oversee all rooms distribution channels including brand website, OTAs, GDS, wholesalers, and third-party platforms.
- Ensure rate parity, channel optimisation, and pricing consistency across all systems.
- Manage inventory restrictions, stay controls, LOS strategies, and promotional campaigns in line with revenue and brand objectives.
- Optimise channel mix to balance profitability, visibility, and luxury brand integrity
Reservations Oversight (Leadership)
- Provide strategic leadership and oversight of the Reservations Department through the Reservations Manager.
- Ensure reservation processes fully support revenue and pricing strategies.
- Monitor conversion rates, upselling performance, booking quality, and revenue capture opportunities.
- Ensure accuracy and integrity of PMS, CRS, RMS, and channel management systems.
- Support escalation handling for VIP, complex, and high-value reservations.
- Covering team management in absence of Reservations Manager (annual leave, sicknesses etc.)
- Lead and mentor the Reservations Manager and Reservations team to ensure operational and commercial excellence.
Commercial Analysis & Reporting
- Deliver daily, weekly, and monthly revenue reports with actionable commercial insights.
- Analyse channel performance, market segmentation, booking windows, and displacement opportunities.
- Track and communicate KPIs including RevPAR, ADR, occupancy, forecast accuracy and conversion metrics.
- Provide strategic recommendations based on pricing performance, demand trends, and competitive intelligence.
Key Performance Indicators (KPIs)
- RevPAR growth and market index performance
- ADR optimisation and pricing effectiveness
- Occupancy and demand capture efficiency
- Forecast accuracy (30 and 90 days)
- Channel profitability and cost of distribution
- Reservations conversion and upselling performance
- Quality, accuracy, and speed of revenue reporting