The Manager, Omnichannel Campaign Management, is a critical execution-focused role within AbbVie's Marketing Communications team, responsible for managing the end-to-end implementation planning of brand omnichannel campaigns. This role partners with multiple internal marketing teams and agency partners to ensure seamless campaign execution, on-time delivery, and operational efficiency. The ideal candidate brings strong project management expertise, cross-functional coordination skills, and a passion for operational excellence in pharmaceutical marketing.
Key Responsibilities
Campaign Execution & Risk Management
- Manage Digital Lab execution of assigned brand omnichannel campaigns, ensuring seamless implementation, timely delivery, and risk mitigation
- Develop and maintain detailed implementation plans, roadmaps, and timelines for assigned campaigns across Digital Lab channels
- Drive day-to-day campaign progress, monitoring dependencies, proactively resolving roadblocks, and managing risks
- Identify changes in scope, risks, and issues, escalating or implementing corrective actions as needed
- Coordinate with cross-functional Digital Lab teams, Business Technology Services (BTS), APEX (where appropriate), and digital agency partners to ensure execution excellence
- Utilize Smartsheets and other project management tools to track campaign status, milestones, and deliverables
Campaign Process Support & Standardization
- Support evaluation of campaign implementation effectiveness to identify efficiency improvements and lessons learned
- Contribute to process standardization by following established playbooks, implementation guides, and RACI models
- Champion automation efficiency initiatives and adopt AI tools and advanced project management platforms
- Partner with Marketing Operations on project management technology usage and optimization
- Document campaign processes, learnings, and best practices for continuous improvement
Stakeholder Collaboration & Communication
- Collaborate with Omnichannel Experience Leads to ensure implementation aligns with brand campaign needs and strategic direction
- Communicate campaign execution updates effectively, providing regular progress reports, risk assessments, and key learnings
- Partner with DMS channel teams to gather timelines, understand channel-specific requirements, and build comprehensive implementation plans
- Connect Omnichannel Experience teams and Lab Capability teams for channel-specific questions on costs, timelines, and data requirements
- Maintain effective working relationships with A3 creative agency and Marketing Operations to ensure alignment on deliverables and review processes