Job Title
Digital Marketing Specialist (SEO/SEM)
Job Description Summary
Looking for a hands-on Digital Marketing Specialist to manage and continuously improve C&W Singapore’s digital marketing activity. Responsible for running day-to-day execution across our website, search, email and social channels, while using data and market insights to improve visibility, engagement and lead generation.
This role combines strong digital execution with a performance mindset. One will need to demonstrate strong understanding of what is working, identifying opportunities to optimise activity, and helping the Singapore BDS team use digital more effectively to support business growth.
Job Description
Key responsibilities
Website operations
- Update and publish content on the C&W Singapore website using Sitecore, including Insights pages, news and landing pages
- Load and maintain property listings on the website, ensuring details, images and availability are accurate and up to date
- Coordinate with global and regional web teams on site updates and issues
SEO, AEO and SEM
- Support search engine optimisation (SEO), including on-page content, keyword integration and content structure to improve organic visibility
- Support answer engine optimisation (AEO) to increase brand visibility, citations and referral traffic from AI search tools and LLM-powered platforms
- Support search engine marketing (SEM) execution, including ad copy, landing page content and creative assets for paid campaigns
Email marketing
- Build, test and send email campaigns and event invitations on the company's email platform
- Manage and develop the contact database, lists and segmentation, with support from the business intelligence team
- Ensure email activity complies with data protection requirements
- Report on opens, clicks and conversions
Digital and social posting
- Schedule and publish approved content on C&W Singapore's LinkedIn and other digital channels
- Maintain the content calendar and monitor comments, mentions and tags
- Manage the company's social advocacy tool, loading approved content
Demand generation & digital optimisation
- Support the development and execution of digital campaigns designed to build awareness, generate engagement and capture qualified leads for priority Singapore business lines.
Analytics and reporting
- Maintain Google Analytics (GA4) dashboards for the website and Insights pages
- Produce a monthly digital performance report covering web, search, email and social, with clear takeaways and recommendations
Marketing operations and admin
- Raise purchase orders and process vendor invoices and marketing claims in line with company finance procedures
- Track marketing spends against budget and keep budget records up to date
- Support month-end finance processes, including accruals and spend reconciliation
- Coordinate with finance and procurement teams for vendor management processes
Requirements
- 3–5 years' hands-on experience in digital marketing, ideally in B2B, professional services or real estate
- Working knowledge of SEO and SEM, including Google Ads
- Experience with Google Analytics (GA4), including building reports and interpreting data
- Experience with a content management system; Sitecore strongly preferred
- Hands-on experience with an email marketing platform (e.g. Salesforce Marketing Cloud, Marketo, HubSpot or similar)
- Experience managing LinkedIn company pages and scheduling tools
- Comfortable with admin and finance processes such as purchase orders, invoices, claims and budget tracking
- Experience with audience targeting segmentation and campaign optimisation.
- Experience supporting or running B2B demand-generation and lead-generation campaigns.
- Highly organised and detail-oriented, with a strong focus on accurate, on-time execution
Nice to have
- Awareness of AEO and how brands appear in AI search tools
- Google Analytics or Google Ads certification
- Basic HTML/CSS for troubleshooting web and email content
- Familiarity with Looker Studio, Power BI or similar dashboard tools
- Experience with a social advocacy platform (e.g. Sprinklr, Hootsuite Amplify, EveryoneSocial or similar)
- Canva or basic design skills for digital assets
INCO: “Cushman & Wakefield”