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OVERVIEW:
The Manager In-Store Media Strategy leads the strategy, innovation, and inventory management of DICK’S Media Network’s in-store media portfolio. The position identifies new media opportunities, optimizes existing assets, and partners cross-functionally to ensure solutions are scalable, operationally feasible, and deliver value for advertisers and the business while supporting the athlete experience. This individual will also serve as a key subject matter expert, providing strategic recommendations, tools, reporting, and guidance to internal teams, leadership, and client-facing partners. The role is expected to provide both strategic direction and practical decision support, ensuring stakeholders understand what inventory is available, how it can be used, what constraints apply, and how opportunities can be carried forward into successful in-store programs.
JOB DUTIES & RESPONSIBILITIES
In-Store Media Strategy and Innovation
- Develop and maintain the strategic roadmap for DICK’S Media Network opportunities across stores and physical retail formats.
- Identify new in-store media products, placements, experiences, and capabilities that support advertiser objectives while enhancing the athlete experience.
- Evaluate proposed media opportunities based on strategic alignment, inventory availability, operational feasibility, scalability, athlete impact, and business value
- Partner with internal teams and external vendors to evaluate new technologies, display formats, content capabilities, and digitally integrated retail experiences.
- Use industry trends, stakeholder feedback, performance insights, inventory utilization, and vendor capabilities to inform the continued evolution of the in-store media portfolio.
- Identify opportunities to increase the value, adoption, effectiveness, and scalability of in-store media products.
- Develop business recommendations and executive-level presentations that clearly communicate opportunities, tradeoffs, dependencies, risks, and recommended next steps.
- Ensure in-store media strategies balance advertiser and business objectives with operational requirements, brand standards, technical feasibility, and the athlete experience.
- Align leadership on a monetization strategy backed by industry trends, vendor insight, and contribution goals
In-Store Media Inventory Management and Oversight
- Maintain a comprehensive inventory of all in-store media assets, placements, formats, capabilities, and associated store locations.
- Provide strategic oversight of available, planned, reserved, activated, and unavailable in-store media inventory to support informed planning and decision making.
- Identify potential inventory conflicts, capacity limitations, scheduling overlaps, or execution risks and facilitate resolution across stakeholders
- Monitor inventory changes resulting from remodels, new stores, store closures, equipment maintenance, technology upgrades, or changes to media capabilities.
- Evaluate inventory utilization and identify opportunities to improve availability, increase adoption, reduce underutilization and support revenue growth.
- Support inventory allocation decisions by balancing advertiser commitments, internal business priorities, athlete experience considerations, operational requirements, and technical feasibility.
- Establish processes for adding, modifying, temporarily removing, or retiring media inventory as store environments and network capabilities evolve.
- Coordinate with project and operations teams to ensure newly installed or modified assets are accurately reflected in inventory records and stakeholder-facing materials.
- Develop recurring inventory updates and executive-level reporting that summarize availability, utilization, risks, changes, and growth opportunities.
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Internal and External Stakeholder Support
- Serve as a primary strategic resource for Sales, Account Management, Merchandising, Visual Merchandising, Store Operations, Measurement, and other business partners.
- Participate in internal and client-facing discussions as needed to communicate in-store media capabilities, inventory considerations, requirements, constraints, and strategic recommendations.
- Support Sales and Account Management teams with inventory information, product guidance, planning materials, case studies, recommendations, and responses to in-store media opportunities.
- Partner with stakeholders to evaluate requests and determine whether proposed programs align with network strategy, available inventory, operational requirements, and business priorities.
- Facilitate cross-functional alignment by documenting decisions, clarifying roles and ownership, identifying dependencies, and establishing actionable next steps.
- Provide timely updates on inventory changes, priorities, decisions, risks, milestones, and other factors that may affect program development or delivery.
- Identify barriers that could prevent timely execution and partner with stakeholders to develop practical solutions and escalation paths.
- Build trusted relationships across business functions and external partners to promote transparency, accountability, and effective decision-making.
- Act as a subject matter expert for the strategic application of DICK’S Media Network capabilities within the physical retail environment.
Strategic Communications, Tools, and Materials
- Create presentations, inventory references, playbooks, training materials, product guides, and other resources that enable stakeholders to understand and effectively use in-store media offerings.
- Develop standardized intake, briefing, inventory evaluation, and allocation tools to improve the quality and consistency of stakeholder requests.
- Review available performance information, utilization insights, stakeholder feedback, and program learnings to identify opportunities for improvement.
- Translate inventory and performance findings into clear recommendations for leadership, business partners, and client-facing teams.
- Maintain current documentation of in-store media capabilities, inventory availability, strategic priorities, operating requirements, and program considerations.
- Support recurring business reviews with concise updates on inventory health, utilization, risks, upcoming changes, and growth opportunities.
QUALIFICATIONS:
- Bachelor's Degree in Marketing, Operations, Business, or closely related field
- 5 - 7 Years of experience
- Experience utilizing Microsoft Suite (Word, Excel, PowerPoint, Outlook)
- Experience working with CRM Tools (i.e. Salesforce)
- Strong proficiency in data analysis tools (e.g., Excel) and reporting software (e.g., Tableau, Power BI).
- Excellent analytical, problem-solving, and organizational skills.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and clients.
- Detail-oriented with a strong commitment to accuracy and quality.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
- Supervisory & leadership capabilities
- Customer-service oriented
- Strong understanding of the physical retail environment and the relationship between media, merchandising, operations, technology, and the athlete experience
- Ability to maintain accuracy across complex inventories involving multiple stores, formats, placements, technologies, and stakeholders.
- Ability to identify inventory conflicts, capacity limitations, data gaps, operational risks, and utilization opportunities.
- Excellent written, verbal, presentation, and executive communication skills.
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VIRTUAL REQUIREMENTS:
At DICK’S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.
To ensure a smooth and secure experience, please note the following:
Cameras must be on during all virtual interviews.
AI tools are not permitted to be used by the candidate during any part of the interview process.
Offers are contingent upon a satisfactory background check which may include