We invite you to join the world of luxury hospitality at Raffles The Palm as we are currently looking for a Senior Sales Manager, CIS – Leisure. Reporting to the Assistant Director of Sales/Director of Sales, this role is responsible for overseeing the performance and development of CIS market accounts by monitoring production, analyzing market trends, identifying new business opportunities, and implementing targeted sales strategies to drive revenue growth and increase market share. The role also involves building and maintaining strong, long-term relationships with key corporate, leisure, wholesale, travel trade, and strategic partner accounts, both locally and internationally, to ensure continuous account development, client engagement, and business conversion.
At Raffles, the Senior Sales Manager, CIS – Leisure plays a vital role in strengthening our presence in key international markets and developing meaningful partnerships that drive business growth. This role requires a commercially driven, proactive, and relationship-focused professional who can identify new business opportunities, nurture existing accounts, and implement tailored sales strategies to maximize revenue. Through strong market knowledge, strategic planning, and a commitment to excellence, the Senior Sales Manager will contribute to the continued success of Raffles The Palm while upholding the exceptional service standards and elegance that define the Raffles experience.
KEY ROLES & RESPONSIBILITIES
FINANCIAL:
- To assist during preparation of the yearly revenue & expense budget.
- To actively contribute to the Department’s financial and administrative activities to ensure that yearly revenue budgets are surpassed.
ADMINISTRATIVE:
- To prepare and submit relevant administration tasks in a timely and accurate manner such as sales call schedules, sales call reports and monthly reports to the DOS.
- To participate in preparing the sales action plans, attend sales meetings; develop new ideas such as special packages, programs, promotional activities undertaken by sales department, F&B, spa and other hotel revenue centres.
- To work closely with the sales team in the preparation of personal sales goals on a monthly, quarterly and annual basis and to complete a report and analysis at the end of each month.
OPERATIONAL:
- To respond to all inquiries within 24 hours.
- To set up appointments and make personal sales calls, telemarketing and site inspections to all existing and potential accounts.
- To entertain decision makers of accounts in the F&B outlets of the hotel and to take part in promotional activities with them.
- To follow up on lost business and bring information about them to the knowledge of the department superior.
- To negotiate with all customers and send out offers/contracts regarding individual and group business.
- To contribute to following the conversion ratio of the Group Department.
- To be aware of all market trends and share it to team so that a collective action can be implemented.
- To plan and arrange business trips to expand market awareness of the brand in key source markets.
- To attend the international fairs, roadshows maintain and build strong relations during these events.
- To consistently interact with key clients focusing on high profile guests.
- To maintain an efficient customer database system (OPERA), this is essential in generating sales activities report.
- To update customers with the latest developments in the hotel and inform hotel management of all changes in the customer profile.
- To seek out and target new customers, new sales opportunities and initiate action plan to secure new business for the Hotel.
- To assist Credit Department in following up all outstanding balances of accounts in a timely manner.
- To come prepared on weekly Sales and Revenue meetings
- To build and maintain good relations with all Accor Regional and Global Sales Offices.
- To be aware of all fire, health, safety, emergency and security procedures in the hotel.
- To keep the DOS and DOSM promptly and fully informed of all problems or concerns so that corrective action can be taken on time.
- To adhere to the Department and Hotel’s standard operating procedures (SOP’s)
- To ensure strict confidentiality of information in the Department and Hotel.
- To carry out duties, projects and other assignments as required by DOS.