The Senior Manager, Above Brand and Omnichannel Strategy for U.S. Specialty will design, implement, manage, analyze, and effectively communicate Omnichannel analytics and Portfolio initiatives on behalf of APEX. This individual will provide analytic leadership and integrate marketing and sales information to strengthen the Brand and Sales teams' understanding of marketplace performance and opportunities. This includes partnering across APEX verticals as well as with Brand Analytics, Sales Operations and Customer Experience teams to interpret results and deliver recommendations to inform strategic and tactical decision-making.
Key Responsibilities:
- Leads solution development and execution in a manner that ensures that marketing analytics professionals have access to, and use, the most advanced analytical techniques and information to produce results that fully leverage the data, research and analytics
- Lead Media Mix Modeling efforts to develop fact-based promotional investment strategies that increase the return on promotional investments.
- Meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication. Collaborate with and influence the marketing team and media agencies to drive greater business outcomes.
- Demonstrate proficiency with primary research, secondary data sources and integrate therapeutic area knowledge into insights, analytic interpretations and clear actionable recommendations.
- Leverage/build innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)