Position Purpose:
The Digital Content Sr Communication Specialist serves as a hands-on practitioner and key strategic contributor within Veolia’s North America Communications team headquartered in Boston. Reporting directly to the Senior Manager of Digital Engagement, this role is responsible for executing daily digital content creation, updating corporate web properties, driving organic and paid social media programs, and elevating Veolia's brand presence across all digital channels.
Designed for an agile, execution-oriented professional, this role manages high-volume content production while contributing to campaign strategy. The Digital Content Sr Communication Specialist will bring fresh ideas to enhance social media strategy, optimize content for modern search engines and Generative AI / Large Language Models (LLMs), and collaborate seamlessly across a complex corporate matrix with stakeholders of all seniority levels.
Primary Duties/Responsibilities:
Social Media Strategy & Campaign Execution (Organic & Paid)
- Multi-Channel Organic Social: Create, schedule, and execute engaging B2B social content across corporate channels (LinkedIn, Facebook, Instagram, X, YouTube) to support brand awareness and strategic marketing campaigns.
- Paid Social Media Strategy: Develop, build, and optimize paid social media ad campaigns to amplify reach, support corporate priorities, and drive targeted B2B audience conversion.
- Employee Advocacy Program: Manage the corporate social media advocacy platform distributing content newsletters, onboarding participants, and training employees on building their professional brands on LinkedIn.
- Executive & CEO LinkedIn Management: Partner with executive leadership and the Chief Communications Officer to develop content strategy, draft, and publish weekly posts for Veolia’s North America CEO LinkedIn account.
Multimedia Content Creation & Editorial Production
- Copywriting & Publication Support: Write, edit, and curate compelling B2B copy for digital campaigns, blogs (managed via HubSpot), and press releases.
- Visual & Short-Form Video Assets: Design eye-catching graphics and produce/edit short-form promotional videos using tools such as Canva, PlayPlay or equivalent tools.
- Editorial & PR Support: Assist with video scriptwriting, interview coordination, and daily media monitoring/news reports as needed.
Website Content Management & UX (Drupal CMS)
- Daily Web Operations: Build, update, edit, and publish digital content within the Drupal Content Management System (CMS), ensuring strict adherence to brand standards, accessibility, and high visual quality.
- Campaign & Landing Page Support: Collaborate between marketing, communications, and business development leads to create and publish dedicated campaign landing pages, blogs, and corporate messaging updates.
- Technical & On-Page SEO: Understand and implement core Search Engine Optimization (SEO) best practices across corporate web properties, including keyword placement, metadata, content structuring, and internal linking.
- Generative Engine Optimization (GEO): Adapt and optimize digital content for AI search engines and Large Language Models (LLMs) (e.g., ChatGPT, Perplexity, Claude), ensuring VNA's authority and content are easily cited and retrieved in conversational search query results.
Performance Tracking
- Search Performance Tracking: Monitor traditional and AI search visibility, adjusting keyword and editorial strategies based on evolving search behaviors.
- Web & Social Analytics & Performance Reporting: Track digital channel metrics, synthesize insights to continuously refine channel performance.
Work Environment:
- Professional office environment with hybrid work schedule flexibility.