Design and Development Lead

Do you want to help redefine how fashion products are imagined, developed and brought to life?

As a Design & Development Lead, you will combine design, product development and emerging technology to create relevant, inspiring and commercially successful products for a young, expressive and culture-aware customer. Working at the intersection of creativity, innovation and customer insight, you will translate ideas into compelling product opportunities and help shape the future of product creation.

This is not a traditional design or product development role. You'll join a small, highly collaborative team focused on exploring AI, digital product creation and new ways of working to challenge convention and drive innovation. We're looking for someone who thrives in change, enjoys solving complex challenges and is excited by the opportunity to make a visible impact.

What you will do:

• Translate creative vision, brand direction and customer needs into relevant, commercial and inspiring products.
• Guide the product creation and development journey from concept to launch, ensuring high-quality execution and solving development challenges along the way.
• Collaborate with design teams to integrate AI into creative workflows to support concept generation, idea development and creative exploration.
• Develop AI-assisted and digital presentation methods, including product visualisation and digital product creation, to support faster decision-making and reduce reliance on physical samples.
• Identify opportunities to improve ways of working and help evolve traditional development processes into more agile and responsive workflows.
• Use customer insights, market developments and fashion trends to identify product and assortment opportunities while balancing creativity, quality, speed, cost and commercial potential.
• Partner with Buying and Production teams to explore demand-led development approaches and flexible production models that support responsible resource use.
• Provide guidance on materials, construction, components and product details to strengthen design intent, quality and customer relevance.
• Build, test and scale new ways of working in collaboration with Design, Product Development, Production, technology partners and external suppliers.
• Support the adoption of new technologies in a practical and inclusive way that empowers creative teams and drives cross-functional collaboration.
   

Who you’ll work with:

You will work closely with the Product Lead, Key Account Coordinator and Merchandising Lead within Production. You will also collaborate with Customer Experience teams, technology partners and external suppliers to connect creative direction, product development expertise, commercial priorities and customer insight throughout the product journey.