Overall Purpose
This role is an integral part of the Worcester Bosch brand team, responsible for developing and delivering stand out marketing communications for a leading brand. The role will encompass the marketing of domestic, as well as the commercial side of the business, including gas and oil boilers and controls, heat pumps and Heat Interface Units, delivering communications to heating engineers, specifiers and homeowners, as well as working with the wider team to ensure all product categories are represented at events and in merchant branches.
The role will support the Junior Brand Managers and Senior Brand Manager in delivering engaging campaigns, fantastic digital experiences and creating new content and POS materials. We are looking for a proactive, enthusiastic and passionate marketeer to join our team who will take the initiative, get involved and learn a lot in the process!
Scope of Role
- Act as brand guardian for your area and ensure consistency in messaging, tone and content.
- Working with the wider team to integrate messages across all touchpoints, relevant to the audience.
- Support with the creation of a range of marketing materials, from product launch materials and case studies to digital content. Supporting the integration of activity across all channels including social media, the website, events, PR and in branch POS.
- Support with product launches from concept stage to delivery. You will work with the senior team to set the creative vision, and work with our product managers to deliver accurate and impactful materials.
- Develop ‘added value’ materials, providing our customers end-users with relevant support materials.
- Collaborate with our sales teams to ensure our sales force marketing support and wider communications are delivering against goals.
- Aid with content development, from online support videos to photography shoots.
- Develop website copy and content in line with tone of voice and messaging via the copywriter.
- Support with event stands and graphics.
- Ensure all customer facing communication meets brand guidelines and supports or enhances brand-positioning strategy.
- Manage the logistics and delivery of brand team literature.
- Ensure all content including printed literature, photography, videos, graphics etc. is produced to the highest quality, is up to date and promotes core customer facing brand/ product messages.
Key Deliverables
- Production and delivery of quality content for use across multiple channels.
- Deliver integrated communications.
- Continual review and improvement of the website to deliver key messaging in TOV.
- Development of a suite of printed materials.