The Ecommerce Sr. Specialist r for our skincare portfolio is responsible for the day-to-day management, optimization, and strategic growth of the brands direct-to-consumer (DTC) storefront. Reporting to the Director of Ecommerce and Operations, this role will serve as the primary owner of the website experience, driving revenue through conversion rate optimization, subscription growth, and seamless promotional execution. You will collaborate closely with the Consumer Engagement team, cross functional teammates, and agency partners to ensure the online experience reflects our brand standard while hitting aggressive growth targets.
Key Responsibilities:
- Strategic Execution: partner with the Ecommerce Director to translate marketing goals into actionable website strategies, focusing on site experience, product merchandising, and revenue growth
- Promotional Management: lead the setup and execution of on-site promotions. This includes configuring discount logic, building promotional landing pages, and ensuring all site banners and messaging align with the marketing calendar.
- Subscription/Auto-Replenish Management: Own the end-to-end subscription experience. This includes managing the auto-replenishment logic, optimizing the “Subscribe and save” UX on product pages, and reduce churn via retention initiatives and partnership with the Alle team.
- Conversion rate optimization and testing: Lead the testing roadmap in partnership with the agency and tech teams. Oversee the execution of A/B and multivariate tests (landing pages, checkout flows, product descriptions) to improve site conversion rates and average order value (AOV).
- Content & Merchandising: Manage the site’s product catalog. This includes launching new products, managing collections, optimizing site structure, navigation and the integration of social proof to ensure a premium customer journey. Will work with compliance, legal and regulatory to ensure all creative and promotions are approved.
- Search & Discoverability Collaboration (SEO/AEO/GEO): partner with paid teams to ensure the site is technically optimized for traditional search and modern AI-driven answer engines. Oversee the implementation of their recommendations.
- Execution expectations: Execute product launches, promotional campaigns, merchandising updates, platform updates, and seasonal site changes
- Performance Analytics: Analyze consumer behavior using all ecommerce reporting tools to identify growth opportunities. Analyze site traffic and sales data to provide regular reporting KPIs. Use these insights to recommend data-driven improvements to the user interface (UI), user experience (UX), promotional and merchandising strategy.
- TikTok Shop oversight: support day to day management and partnership on affiliate model and site optimizations to align with DTC platforms.