1. Regional Strategy Development & Planning
• Market Analysis & Insight Generation:
I. Conduct comprehensive analysis of the APAC fermented beverage market to identify trends, growth opportunities, and competitive threats. This includes monitoring market data, consumer insights, and channel dynamics.
II. Establish and maintain market intelligence systems to track performance, campaign ROI, and competitor activities.
III. Synthesize data into actionable insights and strategic recommendations for leadership team.
• Strategic & Operational Planning:
I. Translate market insights into a clear and actionable APAC marketing strategy, annual operational plans.
II. Develop and manage the regional marketing budget, ensuring optimal allocation of resources to maximize return on investment (ROI) and achieve commercial objectives.
2. Brand Building & Marketing Campaigns
• Lead the Fermentis brand image building and communication across APAC, ensuring consistency with the group's global brand strategy and effectiveness of brand messaging defined by the Global Communication team.
• Plan and execute targeted online and offline marketing campaigns for B2B clients (brewers, producers) and industry influencers (KOLs/KOCs), including trade shows, technical seminars, workshops, and digital marketing initiatives.
• Oversee the localization, update, and optimization of brand assets (website, social media platforms, collaterals, technical documentation) for the APAC region.
3. Product Management & New Product Development (NPD) Launch
• Collaborate closely with the global product team and APAC sales to manage the lifecycle of existing product portfolios in the region.
• Lead the international deployment of the launch strategy and execution for new products and solutions in APAC, encompassing market research, positioning, pricing recommendations, promotional material development, and sales force training
• Gather and analyze regional customer feedback and market intelligence to provide localized input for global product development.
4. Team Leadership & Development
• Provide full line management for the APAC marketing team (1-2 direct reports), including day-to-day supervision, coaching, performance evaluation, and career development.
• Foster team capability, building a high-performing, collaborative, and innovative team culture.
• Allocate tasks and resources effectively to ensure team objectives are aligned with departmental and company strategy, by associating with 3 sub-regional commercial assistants.
5. Cross-functional Collaboration & Sales Enablement
• Act as the key marketing interface, collaborating seamlessly with APAC Sales, Technical Applications, Supply Chain, and Finance teams to provide comprehensive marketing support for business development.
• Develop effective sales tools, product materials, success stories, and competitive analysis to empower the sales team and drive business achievement.
• Participate in key customer visits, provide expert support from marketing and brand perspectives. Support key accounts in meeting with, collect and understand the Marketing needs of our customers' end consumers.
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