Senior Commercial and Consumer Business Analyst

The Senior Commercial and Consumer Business Analyst is a key strategic role responsible for enabling customer-led and commercially driven decision-making across the business. Working across Retail, Digital, CRM and Commercial Operations, the role translates commercial and customer insights into actionable recommendations that drive growth, profitability and customer engagement. Partnering closely with the AIAD team and business stakeholders, the role leverages existing analytical products, reporting frameworks and predictive models to identify opportunities, evaluate strategic initiatives and support data-informed decision-making across all channels.
What you will do:

• Commercial performance analysis
  Analyse commercial and customer performance across channels to identify opportunities, risks and key growth drivers.
• Insight generation and recommendations
  Utilise analytical outputs, dashboards and customer insights to provide actionable recommendations that support trading performance, customer experience and strategic decision-making.
• Forecasting and business reporting
  Define business requirements for reporting, forecasting and KPI frameworks, ensuring stakeholders have access to relevant and actionable performance insights.
• Business case and opportunity evaluation
  Develop business cases, scenario analyses and performance assessments using commercial, customer and predictive insights to evaluate opportunities and investments.

Who you’ll work with:

• Cross-functional business partnering
  Collaborate with Retail, Digital, CRM, Finance, Commercial and AIAD teams to influence decision-making and embed a data-informed culture across the business