As a Loyalty Business Expert at our Global Marketing department, you will play a key role in developing H&M’s global loyalty program and translating our loyalty strategy into relevant and engaging experiences for our members.
You will work across functions, markets and channels to develop loyalty initiatives and ensure that the membership proposition comes to life in a clear, relevant and consistent way for our customers.
You will combine customer and commercial thinking with strong cross-functional collaboration, turning opportunities and customer needs into concepts, recommendations and business requirements.
WHAT YOU’LL DO
You will:
- Develop and evolve loyalty initiatives, benefits, partnerships and member engagement activities, translating loyalty strategy and objectives into actionable concepts, recommendations and business requirements.
- Lead loyalty initiatives from strategy to delivery, defining success measures, monitoring performance and turning insights and learnings into improvements.
- Identify opportunities to strengthen member engagement, customer identification, retention and business impact, working closely with Loyalty Analysts and other relevant business teams
- Ensure loyalty is effectively integrated and communicated across member journeys, marketing communications and customer touchpoints.
- Represent Loyalty in relevant planning and development forums, partnering with CRM, Digital, Retail, Brand, Marketing Steering, Commercial and Tech teams to prioritise and bring initiatives to life.
- Bring an outside-in perspective on loyalty, membership and customer engagement trends, assessing opportunities for H&M based on relevance, feasibility and clear business rationale.