The Business Unit Manager (BUM) leads a therapeutic franchise in the Philippines, driving sustainable growth through strong strategic marketing leadership and commercial excellence.
This role owns full P&L accountability, brand strategy direction, launch excellence, and people leadership while ensuring strong marketing-driven commercial execution. The BUM translates insights into actionable strategies, builds high-performing teams, and ensures patient-centric, data-driven decisions to maximize long-term business value.
Franchise Architecture & Long-Term Vision
- Develop long-term franchise strategy aligned with global and affiliate priorities
- Define portfolio strategy, including lifecycle management and pipeline readiness
- Identify growth opportunities across patient segments, channels, and access pathways
- Assess market dynamics and competitive landscape to inform strategic decisions
- Build a sustainable growth platform beyond initial product peaks
P&L Ownership & Commercial Governance
- Own full revenue, profitability, and financial performance of the business unit
- Lead annual business planning (sales, pricing, margins, investments)
- Drive forecast accuracy and optimize resource allocation
- Continuously assess ROI and reprioritize investments based on performance
- Identify cost-efficiency opportunities without compromising growth
Launch & Growth Acceleration Leadership
- Lead cross-functional execution of product launches and key initiatives
- Ensure readiness across regulatory, access, supply, and commercial execution
- Develop risk mitigation strategies for market entry and expansion
- Drive early adoption and accelerate uptake through targeted strategies
- Monitor performance and adapt plans based on real-time insights
Marketing Excellence Leadership
- Lead development and execution of brand strategies and tactical plans
- Ensure differentiation and strong positioning across channels
- Champion data-driven decision-making and customer insights integration
- Build and strengthen omnichannel engagement strategies
- Embed patient-centricity in all brand and commercial initiatives
Organizational & Talent Leadership
- Build and lead a high-performing commercial organization
- Identify capability gaps and drive targeted development programs
- Develop succession pipeline and future leaders within the franchise
- Foster a culture of accountability, collaboration, and performance
- Coach and develop team members to maximize potential
Stakeholder and External Engagement
- Build and maintain strong relationships with key stakeholders (KOLs, institutions, partners)
- Anticipate changes in policy, access, and reimbursement environment
- Represent the business unit in strategic external engagements
- Collaborate with cross-functional teams to ensure aligned execution
- Integrate global and area strategies into local execution