Cluster Director of Revenue- Movenpick Sahrm El Sheikh & Mercure Hurghada

he Role

• Facilitates, guides, and directs all department heads in selecting the optimum revenue opportunities for the property.
• Measures total revenue performance against strategy and targets and adapt current strategy as necessary.
• Actively monitors the competitive environment and elaborates revenue optimizing tactics and strategies in order to maximize Revenue Generation Index (RGI).

Key Deliverables and Responsibilities

Planning & Organizing:

1. To drive the forecasting process for all operating departments, identify revenue potentials and supply and demand variables for the property.
2. To monitor changing market conditions and to assess the financial implications of market fluctuations on the property.
3. Assist in the preparation of the annual Sales & Marketing budget and business plan taking into consideration Market Mix, Occupancy levels, Average Room Rate & Rev Par, Yield management and revenue streams throughout both rooms and food & beverage.
4. Gives feedback on developing, implementing and managing rate structures and strategies through market data review and demand analysis.
5. Manage all aspects of the reservations service and quality in the CRS, PMS and related systems

Operations:

1. Focus on overall yield & REVPAR.
2. Verifies on a daily basis the daily arrivals and individual guest folios.
3. Maintain a consistent focus on improving the overall flow of Reservations operations.
4. To lead daily Reservations briefings and monthly Heartist meetings
5. To have a complete understanding of and to adhere to Hotel policy relating to Fire, Hygiene, Health and Safety.
6. To drive the performance of the Reservations team members, including completion of performance appraisals, coaching counselling and performance management in conjunction with the General Manager and T&C.
7. Ensure the team work within the department with a sales focused attitude and team are aware of sales opportunities within the hotel/residences which will assist with the maximization of revenue.
8. Ensure all team members are aware of all room revenue targets and are kept informed of performance results.
9. Ensure guests are communicated with and assisted in an efficient, warm and professional manner by all team members.
10. To ensure a consistently high standard of grooming is followed and by self and team.
11. Have full knowledge of all products and services provided by the property and in the local area.
12. Actively review guest comments and feedback, communicate this with the team members and implement procedures to enhance guest satisfaction.
13. To use pricing models and accepted best practice to support the collective marketing efforts of the property.
14. Ensure that the reservations team drive, manage and maintain robust positive relations with all key accounts and business partners.
15. Be the key point for operational handling of all E-accounts rate loading and connectivity for, in cooperation with local and international sales offices.
16. Ensures that property rate and policy information is up to date on all 3rd party systems
17. Support the Communications Manager to identify and update property content where necessary and follow content recommendations from Mövenpick Hotel Sharm El Sheikh and Mercure Hotel Hurghada . 
18. Maintains the highest standards of professionalism, ethics and attitude towards all hotel guests, clients, staff and Heartist.
19. Maintains professional business confidentiality.
20. Adhere to Company and Hotel rules and regulations at all times.
21. Coordinates e-marketing activities and initiatives with Director of Sales and Marketing.
22. Assist in the set up and maintenance of property CRS with regards to property information and images as per the pre-opening action plan and critical path.
23. Communicate with all 3rd party direct partners to enrol our property and execute all necessary actions.
24. To communicate clearly the revenue management strategies to the rest of the management team in a clear and appropriate manner.
25. To assist the Director of Sales & Marketing with pricing and demand projects based on a clear brief.
26. To carry out quantitative and qualitative market research to assist in the understanding of the market place.
27. To monitor the competitive set of pricing of our hotel through Travel city and other retail web based travel solutions so as to determine the pricing rational of major hotel competitors with the market.
28. To monitor the pricing strategies associated with the meeting rooms, monitoring sales performance against competition.
29. To carry out competitive shopping analysis with the conference, small meetings market, to understand competitive selling strategies.
30. To evaluate the changing distribution trends.
31. Assist Director of Sales and Marketing in setting up and executing GDS and IDS media activities.
32. Target potential 3rd party partners with direct marketing activities and research new partners, conduct studies on all research engines and communicate findings and proposals to the Director of Sales & Marketing in collaboration with the Area office
33. Complete data and analyse monthly reports, set up actions and execute accordingly.
34. Ensure that hotels’ website is fully optimized to maximize traffic from key search engines, i.e. yahoo, google and msn.
35. Ensure corporate and regional ecommerce programs are pulled through at the property.
36. Maintain frequent, active engagement with Corporate E-Commerce to ensure alignment, pull-through, and 2-way communication about the status, performance, opportunities, and issues related to online programs and initiatives.
37. Align with revenue management to leverage e-channel marketing and promotional opportunities to drive business through relationships with MH&R approved partners, e.g. expedia, Travelocity.
38. Coordinate quarterly promotions calendar for the hotel website’s activities.
39. During the monthly revenue meeting, provide information on a monthly basis in relation to trends, competitor analysis and consumer website feedback i.e. Trip Advisor etc.
40. Ensures that selling strategies are adhered to during negotiations and maximizes up selling opportunities of sales and reservations teams.
41. Review the daily business levels, anticipate critical situations and plan effective solutions in conjunction with the department head, to best expedite these situations.
42. Holds a daily RevMax Meeting
43. Chairs a weekly Revenue Meeting
44. Attends the daily Departmental Sales briefing.
45. Adhere to company credit policies to ensure all expected revenues are secured.
46. Attend major corporate functions to network and promote the hotel.
47. Obtain and maintain an awareness of community, business, political and social market driven factors which may affect the hotel’s financial performance and operating objectives.
48. Ensure that the room and conference inventories are reviewed weekly, monthly and bi-monthly where strategies are formulated to address low occupancy need periods at least 2 months ahead.
49. Must be thoroughly familiar with all Mövenpick corporate and local Operational Standards and ensure they are followed. Must assist all staff under his/her control in the accomplishment of their objectives.

Administration:

1. Consolidate month end revenue reports applicable information for the review of General Manager.
2. Establishes and maintains a filing system for the revenue and reservations department.
3. Answer all incoming correspondence (leads, inquiries, requests, offers, confirmations, etc.) are replied to within 24 hours.
4. Maintain detailed knowledge of Mövenpick Hotel Sharm El Sheikh &Mercure Hotel Hurghada - CRS and IDS set up.
5. Establish and maintain a monthly report to include the summary of the past activities, prospects and trends, and analysis of competitor’s sales and promotion efforts, forecast for all sales activities & production/conversion figures.
6. Ensure that solicited and approved accounts are properly loaded in CRS
7. Consolidate reservation reports utilizing all available resources such as Travel Click, CRS and PMS or other 3rd party resources. Manage and maintain complete and supported records of all agreements, contract and quotes for the hotel.
8. Review the Heartist schedule and annual leave plan to ensure the correct allocation of resources to foster Heartist productivity, satisfaction and adequate manning.
9. To fully support the departmental training function and to support new training development initiatives.
10. To undertake any reasonable tasks and secondary duties as assigned by the management.
11. To project at all times a positive and motivated attitude that reflects positively on the Mövenpick Hotel Sharm El Sheikh &  Mercure Hotel Hurghad and that projects warmth and friendliness.
12. To have a complete understanding of the Shared Service Operational Manual and Policies and Procedures.
13. To attend all meetings as required by the Executive Management.
14. Corresponds with groups and travel agents to answer special requests for rooms & rates.

Overview by Segment:

Transient non-contracted

1. Optimize the revenue from the Best Available Rate, Pre-Pay BAR and Packages
2. Protect contracted rates from rate conflict by ensuring public rates are always in line with or higher than contracted / marked-up rates
3. Carry out Comp Set rate checks, available cap